DESCRIPTION: This position will lead in the development, implementation, and execution of marketing and communications to support recruitment efforts. This position will oversee print, web, email, social media, and digital marketing campaigns for prospective students, parents, counselors, and other community partners. Reporting to the Associate Vice President of Admissions, this position will serve as a member of the admissions team responsible for recruiting and enrolling an academically strong and diverse community from the U.S and abroad.
Duties and responsibilities include, but are not limited to, the following:
Collaborate with admissions staff in the design and implementation of integrated marketing efforts in support of recruitment initiatives and goals.
Train admissions staff on branding and messaging for presentations and constituent communication.
Manage concept, design, execution, and performance analytics for student name buy campaigns.
Collaborate with Communications Operations Manager in Enrollment Systems Operations and Analytics (ESOA) team on the production of print and email communication plans.
Create, manage and update Undergraduate Admissions web pages.
Manage, maintain and review analytics for Undergraduate Admissions web pages, email, and mail campaigns.
Oversee and create campaigns for admissions social media channels including but not limited to Instagram, Facebook, Snapchat, YouTube, etc.
Manage, create and maintain print collateral such as brochures, postcards, flyers, etc. working closely with the University Communications department.
Identify, research, and write student stories for dissemination through websites, social media, email, and print.
Collaborate with and help coordinate efforts and information among Associate Vice President of Admissions, University Communications, and external digital marketing partners/vendors for student recruitment campaigns. Serve as primary liaison to University Communications.
Oversee digital integrated marketing campaign execution.
Review and assist in the creation of all external communications to include information sessions, event presentations, and tour guide scripts.
Create and execute segmented communication plans that target all phases of the admissions funnel for prospective students and for key influencers.
Seize promotional opportunities and develop the strategic content to support them (e.g., for major conferences and their associated social media and web presences).
Manage the design, ordering, and inventory of promotional items.
Work closely with events committee to ensure that all event communication (save the date, invitation, event reminders, and post-event communication) are written and deployed.
Review effectiveness of strategic efforts on an ongoing basis with team to determine needed changes.
Evenings, weekends and some out of area travel may be required.
Performs other duties and special projects as assigned or directed including but not limited to recruitment and yield activities.
Bachelor's degree with a minimum of three (3) years of professional admissions experience or similarly related work in higher education or marketing/communications required. Experience working in a communications role that supports recruitment, enrollment management, and/or admissions activities is highly desired.
Highly developed skills in creating content, writing, and copyediting.
Demonstrated experience managing and executing across multiple communications and marketing channels and media.
Demonstrated computer competency to include design programs (Adobe Photoshop, InDesign), email marketing tools, and analytics software. Experience with Technolutions Slate is ideal.
Excellent interpersonal skills that include professional and motivational communication, public speaking, and relationship building.
Ability to meet deadlines in a fast-paced working environment.
Ability to produce high-quality deliverables with attention to detail.
Ability to collect and analyze data to better inform strategy.
Self-starter with the ability to work independently and collaboratively.
Experience working effectively with people from a variety of cultures and backgrounds.
Demonstrated ability to manage effectively multiple priorities, pay attention to detail, and produce desired results.
Demonstrated ability to efficiently and effectively solve problems and initiate and implement projects independently and as part of a team.
Demonstrated success clearly and consistently reporting on programs, tasks, and initiatives and following up with internal and external constituents in a timely manner.
A significant level of independent judgment and autonomy in regard to work planning.
Must be able to work in a fast-paced work environment. Ability to adapt and shift priorities as needed.
Ability to travel. Must have a valid drivers' license, ability to work nights and weekends as needed.
The successful candidate must be able to competently interact with a diverse population of students, faculty, and staff.
Submit University of Redlands Administrator application.
Communications portfolio to include samples of written communication, social media campaigns, and/or print will be requested from final candidates.
List of work references.
In compliance with The Americans with Disabilities Act if selected for the interview process and accommodations are needed please call 909/748-8040.
The University of Redlands is again among the top 15 western master's universities in U.S. News & World Report 2012 Edition - America's Best Colleges. It is also ranked as an A+ School and a "Great School, Great Price." Since our founding in 1907, we haven?t wavered from our promise: a transformative education in an environment of academic rigor and personal responsibility, where you can blend what you learn in the classroom with life skills that will help you affect positive change in the world.
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