Content Marketing Manager

As EBI's Content Marketing Manager, you will collaborate with our marketing team, internal and external partners to curate and create new content, repurpose content for maximum visibility, and structure content with the intention of driving qualified traffic to ebi.co.uk, as well as for use by our network of nearly 200 financial advisors. Your insightful contribution will help develop, expand and maintain our current marketing efforts.

The ideal candidate will have a strong attention to detail, understand content/SEO best practices and through training, how to best leverage tools for executing SEO, content marketing, and some paid media tasks.

Key responsibilities:

• Content writing, editing & utilization across offline and digital mediums, both paid and earned
• Creation and promotion of marketing collateral (brochures, web pages, infographics etc.)
• Planning EBI's content strategy, and plotting this into an editorial calendar
• Oversight of the production and utilization of video campaigns
• Coordinating EBI's PR and Communication strategy
• How-to guides, video walkthroughs and product overviews
• Work closely with our in-house Graphic Designer
• Content management and sourcing, working with third party providers as well as internal resources
• An understanding of SEO and best practice for digital copywriting

Requirements

• Creativity with a flair for content creation
• Familiarity with the Google suite of products
• Meticulous attention to detail
• A keen eye for aesthetics and details
• Experience within a financial services firm would be an advantage
• Excellent communication skills
• Familiarity with pay per click advertising (Google AdWords and LinkedIn Campaigns) would be desirable
• Ability to work methodically and meet deadlines