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The Department of Surgery is a large clinical academic department within the School of Medicine with broad reach across UW Medicine, the WWAMI region, nationally and internationally. The activities of the Department cross a broad spectrum of surgical clinical practice, education, and research with a mission to engage future residents and fellows, alumni, current and former faculty and friends of the Department about the strategic goals and accomplishments of the Department through a variety of communication channels and platforms.
The purpose of this position is to develop, analyze and implement strategic marketing and communications initiatives that represent the Department of Surgery (DoS) at the highest level. The Program Administrator for Communications and provides communications, public relations, marketing, and advancement resources to support the clinical, educational and research missions of the Department of Surgery. This position will also work closely with other marketing, communications and advancement professionals across the School of Medicine (SoM) and UW Medicine to ensure consistent messaging that positions the UW as a leading institution. A proven track record of client management, campaign development, execution and reporting will be vital for success in this role.
This position will report to the Vice Chair, Finance and Administration, with matrixed direction from the Chair of the Department. The duties of this position fall into three areas: 1) Development and execution of marketing strategy, including promotion of philanthropic opportunities = 50%; 2) Planning, creation and analysis of content strategies for communications = 30% 3) Related project management, such as the Web Governance committee = 10%; 4) Supervision of Public Information Specialist = 10%.
POSITION COMPLEXITIES: The Program Administrator for Marketing and Communications requires a dedicated and creative thinker with a track record of excellent verbal and written communication skills who can manage multiple high-value projects at one time. A high level of organization and a keen understanding of Department’s mission is also critical, as the Program Administrator will be tasked with implementing a comprehensive marketing and communications strategic plan, maintaining a strong brand for the Department’s programs and activities, and developing and managing external communications in close collaboration with the UW Medicine communications team to share accurate and reliable information.
POSITION DIMENSIONS AND IMPACT TO THE UNIVERSITY: The Department of Surgery is one of the most highly visible clinical departments in the nation. The Program Administrator serves as a representative of the Department and UW in communications with internal and external individuals and organizations. Clear and comprehensive coverage of Department research, education, training and outreach activities serves to enhance potential public and private funding for the Department and for UW.
POSITION RESPONSIBILITIES Development and execution of marketing strategy, including promotion of philanthropic opportunities = 50%
Regularly meets with the Vice Chair and Chair in the Department to determine strategy and timeline of marketing initiatives, and to review key analytics to inform changes to strategies.
Conducts meetings with key service line champions to assess need and priority of marketing goals.
Writes annual strategic plans that align DoS goals with the performance statistics and budgetary limitations of the DoS.
Understands current trends and the needs and desires of consumers to ensure consistent messaging at every audience touchpoint.
Considers any ad hoc projects or requests to ensure that they align with the strategic plan.
Participates in regular and recurring industry research to stay informed of emerging marketing trend and opportunities
Seeks new ideas that will work in the healthcare industry and that provide insight into marketing ROI. Sources include but are not limited to webinars, workshops, conferences, and certifications such as Google AdWords and Google Analytics.
Planning, creation and analysis of content strategies for communications = 30%
Formulate and oversee an annual communications strategic plan with Department programs and units, assessing opportunities and evaluating communications needs
Positively interacts with medical, scientific, public health, and communications professionals within the Department, UW Medicine and across the University to ensure understanding of communications strategies
Work with UW Medicine Director of Media Relations to develop content and resources in strategic topic areas to expand Department media coverage among external audiences
Maintain a thorough understanding of emerging communications trends and integrate these practices into strategic initiatives.
Follow UW Medicine Web and Marketing standards to ensure the Department remains up to date with the current brand standards. Participate in UW school and UW Medicine forums/meetings to stay abreast of best practices and news standards and news channels.
Develop communications success metrics and share with Department, division and program and core leadership
Creates content as directed including but not limited to web copy, articles, internal and external communications emails, social media, etc.
Uses internal and external resources to understand the impact of communications channels, programs to determine ROI.
Reports to Vice Chair and Chair with recommendations to adjust resources and goals based on quantitative understanding of impact and learning from campaigns.
Related project management, such as the Web Governance committee = 10%
Independently manages project timelines, scope, objectives, resources, and budgets, and ensure that changes are being documented throughout the appropriate project workflow.
Drives work team meetings to discuss all deliverables and projects – advertising, web content, social media, landing page engagement, campaign performance review, etc.
Identifies and acts upon opportunities to improve and expand marketing within the DoS.
Uses business knowledge, innovative thinking, and sound judgement in the solution of problems or pursuit of opportunities.
Maintains flexible viewpoints and positions that can change as additional information becomes available.
Supervision of Public Information Specialist = 10%
Supervise 1.0 FTE Public Information Specialist;
Provide day-to-day direction for the work of the Department’s Public Information Specialist; ensuring tasks are managed across the scope of the Public Information Specialist’s positon;
Work with Public Information Specialist to ensure all content (web, social media, internal and external communications are completed and distributed (or posted) timely, accurately and professionally
Develop goals, expectations and performance metrics to ensure Department brand consistency;
Ensure Public Information Specialist has access to tools and training as needed, has the ability to grow professionally and has an active voice in management of products and timelines.
REQUIRED JOB QUALIFICATIONS
Education: Bachelor's degree in journalism, communications, English, public health, marketing or related discipline
Type and Years of Experience: Minimum 3 years in marketing and/or communications positions of increasing scope, complexity and diversity of responsibility.
OTHER REQUIRED QUALIFICATIONS
Strong interpersonal and leadership skills
Excellent writing, editing, and proofreading skills
Experience conducting interviews
Experience taking and editing photos
Demonstrated ability to communicate professionally in all forms of communications, e.g., verbal and written, one-on-one, and in groups
Demonstrated ability to prepare communications requiring interpretation of complex, scientific and technical information into language and format accessible to general public
Demonstrated ability to write for print and digital media platforms; displays solid editing and proofreading skills;
Experience working independently, and as a member and/or leader of a team.
Demonstrated ability to solve problems, take initiative, set priorities, and handle multiple projects efficiently and effectively
Strong Emotional Intelligence (E Q) that allows for work with faculty, leadership and staff;
Commitment to amplify the diversity, equity and inclusion efforts within the UW and the Department
Ability to quickly learn and apply new or unfamiliar technologies
Ability to actively demonstrate customer service
Ability to contribute to a positive and collaborative work environment
Master’s degree in communications, marketing, or related field.
Five or more years' communications positions of increasing responsibility, complexity and diversity;
Demonstrated interest in health, surgery, public health, or health education
Experience working in an academic, healthcare environment
Prior experience with staff supervision and mentoring
Strong background in working with diverse management and employee groups within a large organization is preferred.
Proficiency (oral and written) in language other than English
Candidates with diverse or non-traditional backgrounds.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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