About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
Strategy
Develop an integrated segment marketing strategy to generate higher brand equity for positive perception and to deliver a differentiated competitive edge in Priority Private, Priority, Greater China, Premium and Personal segments against competitors.
Connect, collaborate and align business agenda for formulation of a strategic and holistic marketing plan focusing on new client acquisition, portfolio growth, product penetration and client satisfaction within given budgets.
Be the guardian for the Brand to ensure it is rightly applied to deliver our brand promise and values in our marketing communications.
Contribute and support the Hong Kong Brand & Marketing team to optimize segment and products campaigns and the overall retail marketing agenda.
Explore and pilot new marketing approach and techniques to uplift the bar for Retail Marketing and be a success model for other markets
Stay close to industry trends, competitor moves and positioning for shaping of necessary marketing responses.
Business
Formulate and implement best-in-class campaigns and initiatives to deliver the retail segment business agenda by uplifting all aspects of the marketing funnel from awareness, consideration to conversion.
Partner and collaborate with business stakeholders to develop clear, precise briefs for formulation of the optimal marketing solution to deliver objectives.
Monitor, track and report on campaign performance in a timely manner to guide informed decision making.
Conduct and support market research to extract relevant customer insights for devising new product CVP and pre/post campaign tracking.
Monitor social media buzz through social listening to track the positive and negative conversations that are relevant to the Brand and to channel the insights to business teams.
Processes
Ensure all internal GPS and external compliance standards are adhered to in the marketing process.
Ensure campaign spends are within the approved marketing budgets following proper accrual protocols and deliver best value for money.
Support evaluation and review of sponsorship opportunities and proposals.
Manage marketing vendors as contract owner to ensure they adhere to the procurement and relevant out-sourcing standards with the right controls and regular review of SLAs.
Drive process efficiency with continuous review of process flows and feedback to GPS.
Manage key agency relationships with TBWA and Carat to ensure a strong partnership and instil a collaborative model to support the timely delivery of quality and effective campaigns.
People and Talent
Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners.
Ensure the provision of ongoing training and development of people and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have effective supervision in place to mitigate any risks.
Employ, engage and retain high quality people, with succession planning for critical roles.
Responsibility to review team structure/capacity plans.
Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives.
Guide and coach the team via experience and best practice sharing
Risk Management
Act as the Marketing risk control owner under the Group's Risk Management Framework to identify, assessing, monitoring, controlling and mitigating relevant risks to the team
Governance
Awareness and understanding of the regulatory framework applicable to Marketing
Ensure all relevant and applicable governance standards are adhered to
Work with unit operational risk manager to implement new controls and oversight measures for effective governance
Regulatory & Business Conduct
Display exemplary conduct and live by the Group's Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Lead the Retail & Digital Marketing team to achieve the outcomes set out in the Bank's Conduct Principles
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
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