Vice President of Marketing, Sales and Guest Services

The Opportunity

The McCallum Theatre is recruiting a Vice President of Sales, Marketing and Guest Services who will be responsible for increasing the McCallum Theatre reputation and brand awareness, managing customer relationships and increasing earned revenue.

Responsibilities:  The Vice President of Sales, Marketing and Guest Services will lead Sales, Marketing and Guest Services for the McCallum Theatre.

Specific Duties:

• Plan and oversee all Theatre business and market development; customer engagement and satisfaction; the management of market research data; the direction and management of digital, and print advertising; and the growth of earned income.
• Lead a box office and sales department that provides exceptional customer service and is a profit center for the organization.
• Work cooperatively with the Communications and Development staff to increase brand awareness and to ensure compliance across all marketing and communications channels, including print and digital media.
• Create and implement audience development plans that uncover new patrons for the McCallum Theatre.. Plan and implement marketing and sales strategies that that increase ticket sales and maximize revenue.
• Conduct an annual marketing analysis to identify challenges and opportunities for growth. Prepare and present regular marketing and sales reports to the President and CEO and recommend strategies for improvement and innovation.
• Leads the Front of the House Manager and staff (including Volunteers and Food and Beverage staff) to always exceed customer expectations and to develop meaningful and lasting customer relationships from first customer contact to reminiscence. Represents the voice of the customer internally, ensuring the entire McCallum Theatre organization understands, and adapts to our customer needs. Work with all departments to successfully resolve customer issues with exceptional solutions.
• Supports executive staff, Board members, and other volunteers in all aspects of sales, marketing and guest services, provides training/coaching as needed. Is an exceptional communicator and an articulate, passionate and credible public presence for the Theatre and an effective, strong, inspirational and focused leader in the community.
• Manage the annual sales and marketing objectives, budgets and expenditures