Marketing Manager

POSITION SUMMARY:

The Marketing Manager is responsible for providing leadership, oversight and project management within the Office of Marketing. This position takes the lead in developing processes, protocols, and best practices for efficient and on-time delivery of creative and relevant quality products in alignment with brand guidelines. This position reports to the Director of Admissions Operations and University Marketing.

ESSENTIAL FUNCTIONS:

• Manage and coordinate projects and creative development, from inception through final deliverable, ensuring work is appropriately assigned and completed within expected time frames with a balance of quality and speed.
• Define, set and manage project scope and budgets.
• Manage complex projects with multiple stakeholders in a fast-paced environment, building strong relationships across campus, and working with faculty, staff and students.
• Manage and provide creative direction to the graphic designers, web/social media specialist and freelance team; stepping into the graphic design role on an as-needed basis.
• Develop concepts and designs for Vanguard marketing materials including, but not limited to, the university website, printed promotional materials, digital assets, video, advertising, recruitment and fundraising materials.
• Assist University clients and outside vendors with style guide and branding guidelines.
• Provide expertise and service to University clients in the creative development of University publications, promotional materials, web presence, social media, and logos. University clients include, but are not limited to: Admissions, Professional Studies, Advancement, Alumni Engagement, Athletics, Student Life, university departments, institutes, centers, and student groups. 
• Work with outside vendors to obtain quotes, provide artwork, and key deliverables are met.
• Work closely with Vanguard’s web content specialist to optimize user experience and website conversion.
• Work in conjunction with Director of Admissions Operation and University Marketing in managing the university’s creative agency, leading by example and fostering personal development of team members: motivating, growing, coaching, and mentoring.
• Participate in the development and administration of the department budget.
• Identify risks to the organization within the department and discuss risk reduction options with immediate supervisor.
• Perform other duties as assigned by the Senior Director of Marketing and Communications and inherent in the position.