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Senior Manager Consumer Marketing at AdventHealth Orlando
Location Address: 2520 North Orange Avenue, Ste 200
Top Reasons to work at AdventHealth Orlando
Located on a lush tropical campus, our flagship hospital, 1,368-bed AdventHealth Orlando
Serves as the major tertiary facility for much of the Southeast, the Caribbean and South America
AdventHealth Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country
We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year
Work Hours/Shift: Full Time / Day
You Will Be Responsible For:
Develops strategic vision and oversees execution of consumer marketing campaigns/strategies including but not limited to advertising, marketing, community relations, special events, sponsorships, physician relations, and customer service and
Drives development of annual and quarterly marketing plans including advertising, collateral, and other creative components
Guides forecasting, strategy, messaging and creative direction and execution
Proactively make recommendations regarding the development of appropriate marketing strategies to drive business growth and brand equity
Identifies downtrends, reports accordingly and develops strategies to maintain and grow/reverse downtrends.
What Will You Need:
Education and Experience Requirements:
Bachelor’s degree in Marketing, Mass Communication, or Advertising or related fields
More than four years of hands-on Marketing and Communication experience
Proven experience directly related to duties and responsibilities specified
Proficiency in windows-based applications as well as Microsoft Outlook, Word, Excel, and PowerPoint
Aware of advertising practices and guidelines
Ability to create, compose, and edit written material
The Senior Manager’s role is as a critical member of the marketing team that will define, develop and execute the company’s marketing strategy for various areas and initiatives. This management role requires strong brand management and strategic marketing capabilities but will place a premium on being able to successfully work across a broad spectrum of marketing disciplines to effectively accomplish defined goals. This role will require management of personnel and budget management. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
AdventHealth Greater Orlando (formerly Florida Hospital) is one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.
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