This position promotes the mission of the University Press, the University, and the consortium by promoting books through direct marketing, advertising, and publicity. The person in this role contributes directly to the sales and review success of books produced and distributed by the scholarly publisher for the Commonwealth of Kentucky. Responsibilities include publicizing approximately 50 new titles per year; arranging author appearances; nominating books for awards; planning and executing special events; producing or overseeing production of single title and sales flyers, text adoption pitches, subject catalogs, a regional holiday mailer, and a variety of targeted mailings, including e-promotion; tracking, analyzing, and reporting on direct mail promotions; researching, planning, designing, and placing advertisements for 50+ books a year in magazines, in academic journals, online, via social media, and via radio; building in-house mail and email lists designed to increase promotion, course adoption, and overall sales for the University Press; leading communications with community via social networking tools; and keeping abreast of electronic marketing trends and suggesting changes and new initiatives. This position also recruits, hires, trains, supervises, and evaluates direct reports (student interns, P/T and temporary staff, contract workers), and indirectly supervises the Marketing Assistant.
The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.
As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Adjacent to downtown Lexington, UK is nestled in the scenic heart of the beautiful Bluegrass Region of Kentucky. UK's campus covers more than 814 acres, with more than 30,700 students and 13,500 full-time employees, including nearly 2,400 full-time faculty and librarians.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...