Title: Marketing Manager School Unit/Description: Stanford Alumni Association Job Code: 4893 Grade: I
Stanford University is one of the world's premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Bay Area employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford's future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.
The Stanford Alumni Association (SAA) exists to reach, serve, and engage all Stanford alumni and students. Through programming, services, and content we foster lifelong intellectual and emotional connections with the Stanford community and provide the University with goodwill and support. We deliver in-person and virtual events, stories and intellectual content, career services, travel, alumni news, an online alumni directory and support for hundreds of volunteer-led clubs, groups, and activities. Among our most beloved offerings are Stanford Reunion and STANFORD Magazine. The Stanford Alumni Association also believes that diversity and excellence go hand-in-hand and so hires individuals with a commitment to working effectively with colleagues and alumni from diverse backgrounds.
Position Summary:
The Stanford Alumni Association (SAA) is looking for an Alumni Engagement Marketing Manager for our student programs and alumni events.
In this role, you will:
Play a lead role in developing and executing marketing programs that increase engagement and affinity with Stanford and the alumni community.
Harness email, video, print, and social media to connect with students and alumni, inviting them to join their reunion, celebrate their commencement, meet with other alumni, hear from Stanford leadership, support other alumni, and recognize volunteers.
Work with a talented group of program managers that produce wildly popular alumni eventsonline and in person.
As Alumni Engagement Marketing Manager, you will:
Apply a deep understanding of audiences to inform marketing and program plans
Independently plan, project manage, and measure marketing campaigns
Guide a creative team with well-constructed marketing briefs
Test and optimize marketing channels including email, paid digital (mostly social), website, and print
Collaborate on editorial content to increase awareness and interest
Evaluate and analyze campaign results and constantly experiment to improve performance
Manage engagement communications across the board through in-depth analysis to reduce opt outs and improve targeting
Optimize systems and processes for campaign planning, development, launch, and tracking
Coordinate activity across the rest of the marketing organization and program teams
Stay current on trends in digital marketing to inform marketing strategy
Deliver and be accountable for detailed budgets, plans, and timelines
To be successful in this role, you will bring:
Education & Experience:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
To be successful in this role, you should have experience in digital marketing, print production, content creation and distribution, and thrive in a cross-functional environment. The ideal candidate will be creative, organized, and highly collaborative.
Desired Knowledge, Skills & Experience:
5+ years experience in digital marketing
Experience with email marketing and marketing automation
Proven experience in planning, delivering, and measuring marketing campaigns
Ability to understand what motivates buyers and translate that into content and campaigns
Capable of influencing cross-functionally and at all levels to deliver on business goals
Understands how to implement integrated marketing programs across channels including digital and print.
Track record of effectively prioritizing and managing multiple projects simultaneously
Demonstrated problem solver
Excellent written and oral communication and presentation skills.
Familiar with marketing tools; Salesforce, Google Analytics, Marketo or similar
Why Stanford is For You:
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Note: Not all unique aspects of the job are covered by this job description
Additional Information
Job:
Location: Alumni Association, Stanford, California, United States Schedule: Classification Level:
To be considered for this position please visit our web site and apply on line at the following link:stanfordcareers.stanford.edu
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.
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