Under the direction of the Manager, Marketing and Communications, participates in the development of and implementation of various marketing communications strategies that contribute to the achievement of SCCM objectives.
RESPONSIBILITIES:
Writes compelling copy and develops effective messaging, design, and content delivery strategies, while ensuring scientific/medical accuracy, cost effectiveness, and?appropriateness for SCCM audiences.
Consults with business line leaders and cross-departmental teams on goals and helps develop and execute strategic marketing communication initiatives for events, products, grants, and membership to achieve the Society's overall objectives.
Coordinates the production and placement of SCCM resources, events, and products in communication channels (e.g. eNewsletters; emails; print journals, brochures, and magazines; apps; social media; search; and website).
Helps develop and implement SCCM’s visual identity and brand, ensuring their accurate, consistent, and positive portrayal in all marketing materials in support of business lines.
Identifies optimal target audiences, utilizing member management software to segment internal contact lists and securing external mailing lists.
Understands and utilizes key metrics, including response rates, sales figures, and demographics of campaign responders to inform adjustments in ongoing marketing communications strategies.
Works closely with the Manager, Marketing and Communications to develop schedules for creative development, proofing, production, and delivery.
Manages individual project timelines and implementation of marketing communications tactics within an assigned budget.
Coordinates a team of creative services vendors, including designers, printers, mail houses, post office, telemarketers, and mailing list brokers, to meet overall objectives.
Coordinates interdepartmental staff in proofing review cycles for promotional pieces, ensuring that all promotions meet the Society's standards for accuracy, style, quality, and effectiveness.
Background:
Bachelor’s degree in communications, public relations, journalism, marketing, or a related field
Two to four years of experience in marketing and branding
Preferred proficiency in Canva, Informz, Microsoft Suite
Knowledge of search engine optimization best practices
Solid understanding of effective marketing strategies, materials, and channels
Excellent communication, writing, editing, and project management skills
Proven storyteller capable of creating a strong narrative
Ability to work on multiple projects simultaneously with great attention to detail and sensitivity to deadlines and priorities
Understanding of creative workflow process, including project initiation and kickoff, execution, approvals, production, proofing, tracking, and archiving
About SCCM
The Society of Critical Care Medicine (SCCM) is the largest multi-professional organization dedicated to ensuring excellence and consistency in the practice of critical care medicine. With 16,000 members in 80 countries, SCCM is the only organization that represents all professional components of the critical care team. The Society offers a variety of activities that promote excellence in patient care, education, research, and advocacy. SCCM has a staff of 75 people based in Mt Prospect,IL and maintains a budget of $20M.
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