As the driver of institutional messaging for the organization you will partner with the Directors of various departments, including A.C.T.’s world-renowned Conservatory for Actor Training, Education and Community Outreach and Development teams, to set audience and revenue goals and craft the messaging and design of all digital and print campaigns for their specific programs. As the owner of marketing programs you will use your creative and analytical skills to motivate your team to develop marketing campaigns for subscription and single ticket sales to drive toward earned revenue goals. Pre-COVID numbers were approximately $10M annually.
Position Responsibility
Develop and execute on a consistent articulation of A.C.T.’s desired image and position throughout the community, the theater world and beyond to all constituents, both internal and external.
Conduct audience research to drive more effective marketing programs.
Create, implement, and measure the success of marketing, communications, and public relations campaigns with a specific emphasis on:
The development of subscription and single-show sales campaigns to increase earned revenue.
Optimization of current subscriber and ticket buyer engagement programs with a major focus on growing attendance and deepening relationships with current subscribers.
Launching and leveraging the Tessitura software platform to drive ticket sales, advance donor development, and deepen overall audience engagement.
Ensure systems are in place that provide the team with accurate and accessible data utilizing modern marketing techniques.
Oversee the development and implementation of materials and services in collaboration with other departments/programs such as the Conservatory and Development departments.
Develop short and long term plans and budgets for the marketing/publications/public relations programs, monitor progress, assure adherence, and evaluate performance.
Mentor, and provide performance management of marketing staff, including training and development activities as well as regular feedback.
Represent A.C.T. and build external contacts within various communities, organizations, and service groups.
Be versed in marketing and theater best practices.
Additional projects as needed.
Required Experience
5+ years of management experience in marketing, ideally in an arts or not-for-profit environment. Advanced studies in marketing/communications are ideal.
Consistent track record leading subscription/membership campaigns and a meaningful record of accomplishment in theater, arts, or event marketing. Ideally would also include efforts developing and leading institutional marketing efforts.
Working knowledge of CRM, digital marketing and social media (ideally with a knowledge of the Tessitura platform).
Experience leading the design and production of print materials and publications.
Extraordinary written and social skills, deadline-driven and detail-oriented, and have experience communicating with artists, press and community partners, and senior management.
Strong creative, strategic, analytical, and organizational skills with an ability to be flexible.
Experience developing and handling budgets; direct hiring, training, and development of staff, providing regular feedback and training opportunities.
Passion for theater.
Understanding of and ability to demonstrate cultural competence and inclusive leadership.
Enjoys working in a collegial, collaborative, and mission-focused organization. A strong interest in the Arts desired.
About American Conservatory Theater
Our Tony Award–winning theater company led by Artistic Director Pam MacKinnon and Executive Director Jennifer Bielstein operates virtually for now, but regularly in the historic Geary Theater (1,040 seats) and the modern Strand Theater (283 seats), both in downtown San Francisco. A.C.T. serves almost 200,000 patrons annually through a mainstage season, an annual holiday production, and a range of training, education and community programs for youth and adults.
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