Digital Content Strategist, Marketing & Communications
Memorial Sloan Kettering Cancer Center
Details
Posted:
February 23, 2021
Location:
New York, New York
Salary:
Open
Seeking a challenge where you can make meaningful change? If you love communications, look no further!
We are recruiting an Digital ContentStrategist who is passionate about understanding,optimizing and measuringcontent at one of the nations leading cancer centers. This is an exciting opportunity to be a key member of our Content Strategyteam, helping to drive business goals, through digitalcontent including on MSKs website, mskcc.org.
You will:
Act as point person from content strategy perspectiveoncontent developmentinitiatives, including website redesigns and optimizations, providingpoint of viewthroughout in meetings
Act as project manager, using tracking software to ensure projects are on track and deliverables communicated including creation of content maps, requirements briefs, meeting summaries and needed documentation
Partner with leaders and teams (e.g. social and digitalmedia, SEO,patient and professionaleducation, internal/physician communications, patient portal) on content distribution plans
Capture and analyze metrics to produce key insights for future direction along with preparing decks to update core internal partners
Support development of strategies, including channel selection & distribution, for promoting content created by various stakeholders
Perform research, including internal andcompetitive analysis, to identify content gaps and make recommendations to Director, Digital Content Strategy and Associate Director, Digital Content Strategy
Strategize innovative ways to achieve a variety of business goals with existing and newcontent
Work with partners around the institution and externally (agencies)to update and maintain sections of our site
Write and edit copy as needed for various digital projects and audiences
Help champion content strategy around the organization
You have:
Experience in content ideation, creation of various types (emails, webpages, articles and infographics) working and providing direction to internal andagency partners
Deep understanding of digital content analytics and measurement, specifically Google Analytics and digital content channels in general
Understanding of content audits, as well as experience looking at competitive landscapes and coming up with actionable recommendations
Knowledgeable about SEO, keyword research, information architecture, and usability best practices
A collaborative spirit, solution-oriented approach along with stellar communication skills and ability to connect across leadership
2-4 years working in digital content strategy leading projects from end to end, including setting KPIs and measuring success
Content Management Systems and/or website migration experience a plus
Competitive compensation packages | Sick Time |Generous Vacation+ 12 holidays to recharge & refuel| Internal Career Mobility & Performance Consulting | Medical, Dental, Vision, FSA & Dependent Care|403b Retirement Savings Plan Match|Tuition Reimbursement |Parental Leave & Adoption Assistance |Commuter Spending Account |Fitness Discounts &Wellness Program | Resource Networks| Life Insurance & Disability |
We believe in communication, openness, and thinking beyond your 8-hour day @ MSK. Its important to us that you have a sense of impact, community, and work/life balance to be and feel your best.
#LI-POST
We look forward to meeting you soon!
Internal Number: 2021-47491
About Memorial Sloan Kettering Cancer Center
At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes. For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.
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