As the Associate Manager, Media & Digital Marketing, you support the strategic development and execution of media and digital marketing initiatives across paid, owned and earned channels designed to build brand awareness, engagement, purchase preference and sales across a subset of our brands. Works closely with internal brand teams, media agency partners, consumer insights/analytics dept, field marketing and sponsorship teams to support the development of national and local media and digital executions. A strong project manager, you oversee programs from inception through execution and reporting, ensuring successful delivery against goals.
Supports the development, execution and optimization of traditional media and digital marketing programs, including but not limited to TV, OOH, radio, digital and social advertising, search marketing (SEO/SEM), email communications, and website design/development, that directly align with brand business objectives and reach target consumers, leveraging both English and Spanish language media
Collaborate with external media agencies, technology/media supplier vendors, and across internal departments to effectively manage multiple projects for assigned brands
Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization
Collaborate with agency and internal finance teams to manage monthly forecasting & billing activities
Keep informed of industry activities as well as new media and digital strategies, resources, opportunities, and best practices via meetings with vendor community and industry research
Help drive innovation in a âtest and learnâ culture
Ensure that all CBI media and digital programs meet beverage alcohol legal requirements
3-5 years of traditional media and digital marketing experience
Understanding of digital advertising (programmatic, direct, social, search, etc.) trends, developments, and technologies
Understanding of traditional media TV, Radio, OOH, Print, etc., with most time spent in media strategy planning position
Demonstrable experience in programmatic media, with strong understanding of the technology and processes required to be successful and the ability to lead the organization in the execution of programmatic strategies
Detail-oriented with excellent critical thinking and problem-solving abilities
Strong analytical and project management skills
Excellent communication (written and verbal), presentation and interpersonal skills, foster communication up and down the organization, positively influence through communications
Self-starter, self-motivated and a team player
Ability to manage several concurrent activities and thrive in a fast-paced, entrepreneurial, agile environment
Possesses a spirit of intellectual curiosity, creativity, and innovation
Proficient in Excel, Word, and PowerPoint
Media agency experience and/or digital/interactive agency experience a plus
Physical Requirements/Work Environment
Must be at least 21 years of age
Must be able to work in a professional corporate office environment.
Must be able to sit/stand for long periods of time and work on a computer for extended periods.
Must be able to lift up to 25 lbs. on a regular basis
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.
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