The Marketing Manager is responsible for leading the center’s marketing efforts in support of the property’s strategic goals. The Marketing Manager will ensure that JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.
Marketing Strategy Development & Management
? Development of the annual marketing plan for the property based upon the center’s strategic goals.
? Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.
? Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.
Marketing Strategy Implementation
? Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.
? Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
? Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
? Effectively manage the center’s digital JLL Job Profile
? Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
? Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
? Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media. ? Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.
? Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
? Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.
? Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
? Follow corporate policies and procedures for all programs and events.
? Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Provide Superior Client Service
? Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL’s Core Practices are followed.
? Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include: sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.
Leadership, Motivation and Development
? Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.
? If applicable, provide constructive feedback, regular coaching
? Schedule and manage day-to day operations of the Customer Service Center (where applicable).
For more than 250 years, JLL has been a trusted partner to organizations who want more value from the commercial real estate they own, use and invest in. We focus on what we do best, and that’s helping our clients achieve their ambitions.
We are a professional services firm, with specialists whose common passion is real estate. Our knowledge runs deep, with experts in every property type and every facet of transaction, management and advisory services.
Our people are known for the way they collaborate – with each other and with their clients. We have a talent for bringing together the right combination of skills and matching them with valuable data, powerful connections and a deep understanding of real estate and capital markets. The result? One-of-a-kind advice and solutions. Assets and portfolios that are more valuable. Buildings that operate at peak performance. Workplaces where employees can thrive.
Our 70,000+ employees are hard at work in 80 countries, tackling local, regional and global real estate challenges for corporates and investors of all sizes. They’re building careers in a company that seeks out talented performers from diverse backgrounds and offers a setting where they can achieve their own ambitions, both professional and personal.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...