The Pennsylvania Institute of Certified Public Accountants (PICPA) is the premier association for CPAs in Pennsylvania with more than 20,000 members working in public accounting, private industry, non-for-profit, government, and education. The PICPA is seeking a Digital Marketing Strategist to develop, execute, measure, and optimize marketing campaigns that support strategy and achieve revenue goals. The successful candidate will have a strong knowledge of marketing principles, strategy, audience segmentation, behavioral targeting, as well as copywriting and editing skills. Position eligible for fully remote work.
This position will:
Develop and implement integrated marketing campaigns for customer acquisition, content distribution, event promotion, and brand awareness using all marketing methodologies: website, email, SEO, PPC, social media, video, and print. Lead the planning, copywriting, and execution.
Use CRM to segment audiences based on demographics, behavior, interests, and other key identifiers.
Use email automation platform to create targeted campaigns throughout the customer lifecycle. Analyze and optimize platform features to increase efficiencies and results.
Use CMS to create pages, update content, and improve website.
Drive qualified leads to PICPA.org with SEO and SEM tactics. Create and monitor Google AdWords to increase exposure, attract more leads, and increase sales.
Manage paid advertising channels, including Facebook, Google Adwords, LinkedIn, YouTube, etc.
Lead project planning meetings, assess risks, identify opportunities, and offer solutions.
Work across all teams to identify opportunities to cross promote products and services. Represent the marketing perspective during cross collaboration meetings and projects.
Provide guidance and support to marketing coordinator.
Bachelor’s degree in marketing, communications, or related field.
2+ years related experience
Knowledge of marketing principles, strategy, audience segmentation, and behavioral targeting
Advanced copywriting and editing skills
A minimum of two years of experience with content management systems and email/marketing automation
Google Analytics certification (advanced preferred)
Savvy with marketing tech/ad platforms (Facebook advertising, LinkedIn advertising, etc.)
SEO and Google AdWords experience
Comfort with CRM databases and queries
Exceptional attention to detail and an obsession for brand consistency
Strong communication, collaboration, and project management skills
Capable of multitasking, prioritizing, managing time efficiently, and meeting tight deadlines
Experience with Power BI a plus
Familiarity with the Adobe Creative Suite or similar software a plus
Familiarity with Adestra a plus
UX experience a plus
About the Culture:
PICPA is an equal opportunity employer fostering a positive and collaborative work environment where you can make a difference in every role. We recognize that our people are our greatest asset, enabling PICPA to achieve outstanding results. We invest heavily in technology and provide our team with flexible work schedules and ongoing education and training opportunities. We value collaboration, personal initiative and PICPA’s commitment to not only its members but its employees’ satisfaction and success.
About the Benefits:
35-hour work week, Flexible schedules available after 6 mos., partial telecommuting options available
Employer paid Health, Dental, Life & Disability Insurance for employees, beginning first day of employment
Employer pays a portion of deductible & dependent medical premium
401(k) and Roth 401(k) plans - After one year employer contributes 100% match up to 6% of salary, plus 2% of salary to a profit sharing plan
PTO and paid volunteer time off
Tuition reimbursement and professional development
Dependent Care Flexible Spending Account
Employee Assistance Program
Commuter benefit – monthly pretax deduction for public transportation
The PICPA is an equal opportunity employer fostering a positive and collaborative work environment where you can make a difference in every role. We recognize that our people are our greatest asset, enabling PICPA to achieve outstanding results. We invest heavily in technology and provide our team with flexible work schedules and ongoing education and training opportunities. We value collaboration, personal initiative and PICPA’s commitment to not only its members but its employees’ satisfaction and success.
Founded in 1897, the Pennsylvania Institute of Certified Public Accountants (PICPA) is the second-oldest CPA organization in the United States and the largest CPA association in Pennsylvania. Our more than 20,000 members include practitioners in public accounting, industry, government, and education. The PICPA supports current and future CPAs by providing education, networking, leadership, and volunteer opportunities. We represent the voice of the CPA profession in Pennsylvania through our advocacy efforts in the state legislature and promoting public confidence in CPAs and the quality of their services. Affiliation with the PICPA represents commitment to the CPA profes...sion, including adherence to a Code of Professional Conduct and a stringent set of professional and technical standards.
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