U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. We reach over 40 million monthly users across our Education, Health, Money, Travel, Cars, News and 360 Reviews verticals.
As Performance Marketing Lead for U.S. News Travel, you will play a pivotal role in scaling one of America's most-visited consumer travel websites (travel.usnews.com) as well as an Online Travel Agency (OTA) startup (gotosea.com). Apply customer acquisition, retention and reactivation strategies to multiple lines of business including hotels, tours and cruises. Reporting to the General Manager, Travel, this is a unique opportunity to develop a performance marketing practice within the fast-growing digital travel market. We're looking for someone eager to both lead our performance marketing strategy and execute at a tactical level.
You will lead:
Acquisition: Design and execute on marketing strategies for SEM, Display, Affiliate and Video. Build creative, ROI-positive campaigns for the right-fit opportunities across our travel portfolio.
Retention: Develop and scale customer retention strategies using email, alerts and other product features to guide users toward a travel decision.
Conversion optimization: Analyze on-site user behavior to identify opportunities to improve performance of advertising, lead generation and direct bookings, increasing the ROI of marketing efforts.
Revenue analytics: Apply your expertise in financial modeling and digital analytics to move our business forward. Own KPIs including average revenue per visit, conversion rates, return on ad spend, and customer lifetime value.
Partner development: Collaborate with existing partners and strategically identify new commerce partners to help us achieve performance marketing-driven growth.
We’re looking for:
5+ years’ performance marketing experience
Experience scaling B2C e-commerce and/or lead generation through ROI-positive paid acquisition
Experience using data to make decisions, with a bias toward action and moving quickly to realize results
Knowledge of the online advertising ecosystem and how it is evolving
Advanced Excel/Google Sheets skills including using VLOOKUP, Pivot Tables and building formulas
Proficiency with Google Ads, Google Analytics, and other relevant marketing/optimization platforms
A strong ethics philosophy and a desire to do the right thing for consumers
Proven ability to partner effectively with internal teams such as technology, design, product and content
Excellent interpersonal, communication (written and verbal), and negotiation skills
What it’s like to work with us:
Talent is our best asset!
We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
Entrepreneurial, mission-driven culture with core values of quality and integrity
Focus on fostering personal and professional growth
Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...