Information on MIT's COVID-19 vaccination requirement can be found at the bottom of this posting.
DIRECTOR OF EVENT MARKETING, MIT Technology Review (MIT TR), to own the development and execution of online and offline initiatives to drive brand awareness and audience; achieve attendee revenue goals; and build loyalty for in-person, virtual, and hybrid MIT TR events. Responsibilities include cultivating interest in how technology affects business and society and building the MIT TR brand and expanding it through events; creating multichannel event marketing plans; overseeing and executing marketing plans for events and custom client activations, optimizing the customer journey across multiple channels; owning copy and creative execution creation for event promotions; collaborating with internal teams to optimize a user experience that reflects each event's editorial content; managing external agency relationships; reporting to key stakeholders on campaigns and generating ideas to test new ways of driving leads and increasing registrations; collaborating on optimizing UX, traffic, and content of event websites; experimenting with new platforms and implementing new processes; and providing event PR support as needed.
Job Requirements
REQUIRED: B.A./B.S. in marketing, marketing communications, or related field; five years' marketing experience, preferably with events; experience leading and managing digital and social marketing, including email, newsletters, organic and paid social media, display advertising, and search and print channels; solid understanding of website and marketing analytics tools (e.g., Google Analytics), social media listening tools, audience segmentation, and surveys to optimize user funnels and landing pages; experience collaborating across multiple stakeholders and with leadership and external agencies; excellent project management skills; meticulous attention to detail; success strategically identifying and growing high-quality leads for event attendance; and working knowledge of ad serving tools, HTML, CSS, and JavaScript development and constraints. Job #21322-10
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature
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