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Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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DIGITAL MARKETING AUTOMATION SPECIALIST
University of Washington
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As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

University Marketing & Communications ( UW Advancement) has an outstanding opportunity for Digital Marketing Automation Specialist to join their team.

Position Purpose

The digital marketing automation specialist, working for University Marketing & Communications (UMAC) within University Advancement, supports efforts to secure resources for scholarships, fellowships and programs that enhance the Husky Experience — inside and outside the classroom — for all University of Washington students.

By building and launching email marketing campaigns using marketing automation software, the specialist supports fundraising and alumni engagement across Academic and Student Affairs (ASA), which includes Student Life, Undergraduate Academic Affairs, the Graduate School, Enrollment Management, and the Office of Minority Affairs and Diversity. Together, these units impact the experience of every single UW student. As one of the most innovative advancement units in the country, the ASA team helps deliver on the UW’s public mission to recruit, retain and successfully graduate a diverse and talented student body who actively make our world a better place.

DUTIES AND RESPONSIBILITIES

Marketing Campaign Production

The digital marketing automation specialist will create, launch and provide performance reports on email, event and engagement programs. This includes setting up A/B tests and complex audience logic, as well as troubleshooting technical and HTML code issues (in partnership, respectively, with Advancement’s Information Management team and UMAC’s front-end web developer). The work produced by this position supports the strategic priorities and opportunities defined by Advancement leaders within ASA and in accordance with industry best practices. This position will use UW data to build targeted lists and engagement streams with the goal of improving and maximizing engagement with the UW’s friends, alumni, donors, and other audiences and stakeholders.

Analytics and Reporting

This position will develop email campaign performance reports, conduct A/B tests, learn best practices for digital marketing data analytics, evaluate our audience engagement trends and gain insights to help continuously improve the UW’s digital marketing strategies. This position will be responsible for preparing and presenting email performance reports to both UMAC and ASA colleagues.

Governance

The complexity of the UW’s structure and involvement in marketing and communications creates the need for strict data governance and best practice reinforcement, using standards set by the UW’s marketing automation central governance team. This position will be expected to provide that reinforcement as directed by the director of digital engagement and digital marketing automation manager.

Additional Duties

  • In partnership with UMAC’s digital marketing automation manager, serve as a marketing automation and email marketing subject matter expert to marketing and communications leads and frontline fundraisers within ASA units (the Graduate School, Office of Minority Affairs & Diversity, Student Life and Undergraduate Academic Affairs) about how to improve the performance and sophistication of their email marketing efforts.
  • Create event registration webpages via Cvent.
  • Collaborate with Advancement Help Desk staff to troubleshoot root causes of technology issues, using a support ticket system to track resolutions.
  • Help provide extra production support to ASA units experiencing staffing vacancies.
  • Other duties as assigned.

    Key Competencies

    Core
    Effective communications:  Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.
    Interpersonal Awareness:  Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results.
    Professional Credibility:  Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.
    Critical Thinking:  Obtains, analyzes and evaluates information effectively in the face of ambiguity.  Makes appropriate decisions based on relevant information and experience.
    Ethics and Trust:  Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures.  Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
    Valuing Diversity & Inclusiveness:  Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.

    Functional Expertise
    Organizational Acumen: Able to size up a situation, balance reason and the interest of others, and act in a decisive, timely and appropriate manner that is congruent with the organization's values, goals and mission to achieve success.
    Innovation Management: Able to anticipate market trends and be effective in facilitating and managing creative processes to achieve results in self and others.
    Planning & Implementing: Ability to develop strategies, measures for success and feasible timelines for successful project implementation and execution.
    Managing Conflict: Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively, and builds consensus with the best interests.

    MINIMUM REQUIREMENTS

  • Bachelor’s degree in marketing, communications or related area of study, or related work experience
  • Two or more years’ experience in executing digital marketing and/or communications for an organization or brand

    Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

    ADDITIONAL REQUIREMENTS

  • Basic HTML coding experience, including the ability to successfully troubleshoot broken code.
  • Experience with marketing automation software.
  • Experience with A/B testing, analyzing performance metrics and contextualizing results for stakeholders.
  • Experience with quality assurance review processes and strong attention to detail.
  • Ability to work successfully and collaboratively with staff across ASA as well as in central Advancement teams.
  • Commitment to a diverse, equitable and inclusive work environment.

    DESIRED QUALIFICATIONS

  • Proficiency in using Marketo.
  • Experience with executing digital fundraising appeals.
  • Experience with event registration software.
  • Familiarity with Jeto.

    CONDITIONS OF EMPLOYMENT

  • Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions. Flexible work options are also available.
  • Ability to work evening and weekend shifts, as necessary.

    Application Process:   The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Work Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

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