WHAT YOU WILL DO

• Stay current with the client and industry benchmarks by analyzing available insights, including monitoring KPI and campaign performance data trackers, regularly sharing across teams the learnings, with a focus on data accuracy and integrity
• Establish and maintain a high quality of data analysis and insights being pushed out by the team
• Help identify and articulate key trends and optimization insights
• Work with fellow MarTech team leads, Brand Strategy and Account Management to ensure advertising strategies are correctly reported on and optimized successfully throughout the year to meet client key performance indicators.
• Understand our client's business and strategic objectives with the ability to generate new and original ideas to enhance client performance
• Work with account management to identify untapped revenue potential for clients and work with fellow MarTech team leads to develop omnichannel campaigns to boost these revenue streams
• Extract deep analytics insights and work with the team to provide actionable insights and recommendations
• Proactively seek ways to address data gaps and quality to improve performance to maximize campaign results
• Be comfortable presenting to clients and leaders and share key learnings
• Manage the teams time spent against multiple projects, ensuring deadlines are maintained and met
• Oversee the delivery of client deliverables and ensure that clients easily understand them and are able to tell the story
• Build and Maintain Vendor Relationships
• Manage Marketing Analytics-related projects and be a strategic sounding board for cross-functional teams.

• Coach, mentor, and guide the Marketing Analytics team members, including onboarding new members and providing career development planning and opportunities.
• Provide oversight and direction to team members in accordance with Midan policies and procedures
• Empower team members to take responsibility for their jobs.  Delegate responsibilities and expect accountability and regular feedback
• Foster a spirit of teamwork and unity among the team that allows for healthy conflict and expeditious conflict resolution regarding ideas and other matters. Express appreciation for diversity, cohesiveness, supportiveness, and working effectively together to enable the success of each team member and the team as a whole
• Consciously create a workplace culture that is consistent with Midan's mission, vision, guiding principles, and values
• Lead team members using a performance management and development process that provides an overall context and framework to encourage contribution, including goal setting, feedback, and performance development planning.  In conjunction with the MarTech Director, develop team goals annually and monitor individual team goals quarterly
• Maintain team member work schedules, including assignments, training, vacation and other paid time off, telecommuting, and covering for absenteeism
• Maintain transparent communication in a timely manner.  Appropriately communicate Midan's information through team meetings, one-on-one meetings, email, instant messaging, and regular interpersonal communication
• In conjunction with the MarTech Director, manage overall operational, budgetary, and financial responsibilities and activities for the marketing analytics team
• Plan and allocate staffing and financial resources effectively to meet the team and Midan's goals
• Communicate regularly with other members of the management team

• Medical, dental, life, vision, wellness program, disability, 401(k), profit sharing, tuition reimbursement, a lucrative paid time off program, and paid holidays

WHO ARE YOU?

• 8+ years of experience in advertising, customer/consumer insights, strategic planning, or similar field
• 3+ years managing or leading a team(s) of individuals with a wide range of experience, skill sets, and personalities 
• 2+ years with vendor/agency and/or client-side experience preferred
• 3+ years working with proprietary and syndicated datasets
• Good understanding of the web, media, and content tagging and the impact tagging can have on data quality
• Knowledge of: SQL and other database technologies, Google Analytics, Kantar, WebTrends, Microsoft Office, Sizmek, Power BI/Tableau.
• Direct experience with online direct marketing, online media, and social media performance analysis
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI, a plus
• Proficient in manipulating and analyzing complex data sets for both planned and ad hoc analysis
• Ability to be a self-starter, with demonstrated effectiveness of consultative skills and brand expertise
• Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources
• Advanced Excel and PowerPoint skills required
• Attention to detail and a passion for data storytelling - required

• Bachelor's degree in Marketing/Advertising, Business Administration, Market Research, Consumer Behavior, Data Analytics, or other related fields.
• Proficient in engaging storytelling using consumer insights, data, and other resources available
• Experience with visualization tools (Tableau, Power BI, etc.)
• Knowledge of best practices in advertising campaign tracking
• Experience in Google Analytics (certification in Google tools a plus)    

About Midan Marketing Inc.

Midan Marketing is the first agency of its kind — a strategic marketing, research and creative agency dedicated to ensuring a prosperous future for all stakeholders in the meat industry. Our mission is to remind consumers why they love meat and ensure meat remains an important part of their meal choices. We are champions for the value of meat! Like our principals, many of our team members grew up on family ranches and farms or have worked in the packer/processor, retail and foodservice sectors. Their personal perspectives provide unique insights into our partners and consumers that we share through the talents of our marketing, advertising, creative and consumer research teams.

Connections working at Midan Marketing Inc.