Stanford's Graduate School of Business has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in service of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.
The Executive Education Department of the Stanford Graduate School of Business seeks a Product Marketing Manager. Reporting to the Product Marketing Director, the Product Marketing Manager role owns the positioning, messaging, and branding of various products within the Executive Education portfolio. Additionally, the Product Marketing Manager is responsible for developing compelling content to drive awareness and engagement with past, current, and future program participants. You will use your deep knowledge of the products and market, consumers, and competitors to clearly explain the unique value the product brings and generate content that engages, nurtures, and converts leads.
In this role, you will have the opportunity to help the Stanford Graduate School of Business reach executive learners around the world and connect them to our world-class faculty and transformational educational programming. Executive Education at Stanford is expanding its portfolio of programming and the audiences served. This role is a critical role to help fuel that growth.
This is a hybrid work opportunity, with the expectation of two days of work per week onsite.
Your primary responsibilities include:
Manage positioning, messaging, and branding of select programs within the Executive Education portfolio
Write briefs outlining value proposition, key benefits, and more for respective programs and key success metrics and deliverables for creative projects
Generate ideas and produce content. Work on projects from concept to implementation independently or with creative collaborators. Content types include but are not limited to testimonials, videos, infographics, webinars, and brochures.
Build and maintain relationships with vendors and contacts whose services will be needed to support content creation
Partner with cross-functional teams on development and execution of timelines for new program launches, refreshes, and maintenance
Manage project/program budgets and invoicing
Conduct market research, including competitive analysis to inform product marketing strategy
Become a product expert by directly connecting with the program team staff and program participants to learn about products and users.
To be successful in this position, you will bring:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience
Previous experience in product marketing, brand marketing, or content marketing
A consumer-centric mindset, empathy, and ability to connect with consumers on different levels
Creativity and storytelling skills
Research and analytical skills
Ability to flex and prioritize as needed
Excellent interpersonal and advanced communication skills
Demonstrated ability to work effectively in collaboration with key stakeholders while driving exceptional results
Experience in higher education or with high price, experiences in B2B or B2C
Why Stanford is for You
Stanford's dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:
Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun. Visit campus gardens, trails, and museums.
Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!
We pride ourselves in being a culture that encourages and empowers you.
How to Apply
We invite you to apply for this position by clicking on the "Apply for Job" button. To be considered, please submit a cover letter and resume along with your online application.
* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Why work at Stanford?Stanford University has changed the world, over and over again.We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career.At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment. How will it change you?
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