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Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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MARKETING STRATEGIST
University of Washington
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The College of Arts & Sciences (CAS) is one of the largest academic units on the UW Seattle campus, employing over 1400 tenure-track and research faculty, in 43 departments and centers, and generating an average $120 million dollars in sponsored research each year. CAS is comprised of 4 major divisions – Arts, Humanities, Social Science and Natural Science – whose cutting-edge research spans from malaria treatment to solar energy to human rights.  CAS is home to diverse music, art, drama, dance, digital arts academic units and degrees, and runs one performance hall (Meany) and two major museums (Henry Art and Burke).  CAS academic programs support more than 22,000 undergraduates and 2600 graduate students. The College occupies over 1 million square feet of space spread across campus and off-campus facilities in more than 50 buildings. 

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

The Burke Museum has an outstanding opportunity for a Marketing Strategist to join their team.

About the Burke Museum:

The Burke Museum cares for and shares natural and cultural collections so all people can learn, be inspired, generate knowledge, feel joy, and heal. The Burke was founded in 1885 by the Young Naturalists, a group of curious teenagers inspired by seeing Seattle transform before their eyes. For 135 years, the museum has built upon this legacy, collecting objects that help us understand how the Northwest has grown and changed.

Totaling over 18 million objects, the Burke’s collections help sustain cultural traditions, enable groundbreaking scientific research, and advance timely conversations that matter to us all. The collections are records of our past and investments in our future. The Museum’s curators—faculty members at the University of Washington—grow collections in the anticipation of change: continued disruption to ecosystems, shifting cultural landscapes and advances in technology we have yet to imagine. Our work is collaborative; we partner with institutions, students, communities and people around the world to understand our past and create positive change in the future.

As both a University and State museum, the Burke Museum is a public resource committed to building an inclusive environment that welcomes and values all people. We recognize that our history, from the founding to the present day, is built upon a colonial model of museums that consistently privileged collections, preservation, and research over cultural autonomy and community survival.

The Burke is committed to decolonization as a key institutional priority, and across the museum, we now work as facilitators and stewards, not as gatekeepers and sole authorities, in order to honor our mandate to truly be a museum for all.

Summary:

In October 2019, the Burke opened a new building turning the work of a museum “inside-out” with visible labs, workrooms, collections storage, and an artist studio.  Removing these barriers enables us to make the collections and work that happens here daily accessible to everyone. Every visit to the New Burke is different because every day brings new work. And because we’re doing this work right out in the open, everyone can experience it and join in.

Job Summary

The Burke Museum marketing strategist serves as an integral member of the communications team. The primary responsibility of this position is to increase awareness of the Burke Museum, its exhibits, and its programs. You’ll do this through the development and implementation of innovative marketing plans and campaigns.

Key aspects of this position include marketing planning and execution, copywriting, researching and purchasing advertising, assisting with multiple marketing campaigns at a given time, and coordinating with museum staff from diverse backgrounds and departments. 


DUTIES AND RESPONSIBILITIES

Marketing Communications
Working with the communications team and various museum departments, oversee the development and execution of marketing campaigns, including the development of materials, key messages, and paid media assets to meet campaign goals.
  • With support, lead the development and implementation of creative marketing campaigns and initiatives.
  • Work with communications team to define and align creative strategy, timelines, and success metrics.
  • Measure the effectiveness of marketing strategies and recommend adjustments, as needed.
  • Conceptualize, create, and manage production of digital and print marketing materials, including posters, postcards, etc.
  • Design and layout marketing collateral.
  • Support the development of annual marketing plans and budgets.
  • Ensure all content is developed through a lens of diversity, equity, accessibility, and inclusion.
  • Support social media strategist with content creation and posting, as needed.
  • Support other communications functions as needed

    Paid Media Coordination and Management 
    Conceptualize, draft copy, and design paid media ads to raise awareness of museum exhibits and programs.
  • Develop paid media content and design ads according to specifications.
  • Assist with planning and budgeting .
  • Coordinate advertising placements.
  • Manage vendor relationships.
  • Be the paid media expert on the team; stay current on the various publishing options and their effectiveness in reaching Burke audiences.


    MINIMUM REQUIREMENTS

  • Bachelor’s degree in communications, marketing, or other related major.
  • 2-3 years of experience developing and executing marketing campaigns and initiatives, and graphic design experience, must be proficient in Adobe Design tools (PhotoShop, InDesign).
  • Photography and photo editing.

    Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.


    ADDITIONAL REQUIREMENTS

    Conceptualize, draft copy, and design paid media ads to raise awareness of museum exhibits and programs.
  • Develop paid media content and design ads according to specifications.
  • Assist with planning and budgeting.
  • Coordinate advertising placements.
  • Manage vendor relationships.
  • Be the paid media expert on the team; stay current on the various publishing options and their effectiveness in reaching Burke audiences.


    CONDITIONS OF EMPLOYMENT

  • Able to work a flexible schedule that occasionally involves work on weekends and holidays.
  • Able to work in an environment visible to the public with visual and audible distractions.


    Application Process:   The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Work Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

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