The Associate Marketing Director (AMD) has critical responsibilities for managing the direction, implementation and ongoing evaluation for all advertising, marketing and communications activities to support CMU's Tepper School of Business. The Marketing Director will ensure we are being consistent in our branding while supporting the school's efforts to continuously increase awareness and enrollment of our MBA, MS and undergraduate programs. The MD helps us evaluate and improve programs for increased efficiency, thus requiring analytical abilities in addition to critical thinking and excellent communication. This role is the front-line strategist who should possess excellent collaborative communication skills.

Duties include the following:

Marketing/advertising plan strategic development and implementation

This includes creative development, brief approvals, revisions, program director approvals and production/implementation of traditional and online media in partnership with various agencies, producers and program directors.

• MBA and Masters programs
• Oversees a direct report who manages Executive Education, Undergraduate Business and Economics, and assists on Masters projects
• Lead new program launches
• Ensure brand guidelines are developed and implemented consistent with CMU and in coordination with Tepper's Director of Operations and Creative team.
• Serve as a key point of contact for agencies and liaison with integrated marketing departments
• Identify and communicate marketing plan results, findings and areas of improvement via optimization
• Collaborate with Associate Director of Digital Marketing & Analytics on SEO strategy, keywords and paid search, website/landing page performance, digital dashboards (Google Analytics), and online media optimization.

Marketing Production

• Compile content from admissions, program directors, photographers, alumni and current students for multiple high-profile revenue-generating programs to identify and implement effective marketing strategic communication
• Work closely with internal freelance design team and external agencies
• Writing/editing/proofreading
• Update marketing (traditional and digital) assets to ensure they are current
• Annual projects may include Viewbooks/Brochures, Foldouts, and Postcards

Writing & Communications

• Write/edit/finesse copy for program collateral
• Provide online support as needed for Tepper website
• Assist in updating and development of branded website and content
• Provide consultation regarding digital engagement to internal departments
• Social media support to promote programs

Financial/Legal/Contracts

• Oversee costs and project scope of freelancers and other agency/external partners (proofreaders, writers, producers, printers etc.)

Billing and Finance

• Manage billing, invoicing and reconciliation.

Flexibility, excellence, and passion are vital qualities within the Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

• Excellent writing and verbal communication skills
• Expertise in campaign development and implementation, media management and evaluation of digital media effectiveness
• A history of working with multiple internal and agency partners and effectively communicate marketing strategies that inspire results.

Qualifications:

• Education: Bachelor's Degree in Communications, Marketing or related field of study required. Master's degree preferred.
• Experience: 5+years of related experience required.
• Higher education experience a plus!
• A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Requirements:

• Successful background check

Additional Information related to application documents, in addition to a resume:

• Cover letter
• Submission of 1-2 writing and/or work sample(s) encouraged

Are you interested in this exciting opportunity?! Apply today!

CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Staff and faculty must comply with all applicable COVID-19 mitigation requirements. Please see Minimum Requirements to Return to Campus for details regarding the university's current COVID-19 mitigation requirements.

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