Under the direction of the CEO, this position is responsible for developing marketing strategies to increase the profitability of ORACLE Lighting.
WHO YOU ARE
A Leader - you set and achieve goals, take fast and decisive action when needed and inspire others to perform at the highest level they can.
A Strong Communicator - you possess the ability to communicate with people on the job, whether they are customers, colleagues or vendors. You have the ability to speak clearly and politely with people, by phone and in writing.
An Analytical and Creative Thinker- you have the ability to develop creative ideas but at the same time, you can research your ideas to ensure they are a good fit and meet our business needs.
Detail-Oriented - you pay close attention to all of the small particulars when working on a task or project. The projects you submit are high-quality with little or no errors.
What You Will Do
Responsible for growing revenue, finding and developing new business opportunities and expanding the brand.
Building solid relationships with customers, vendors, and distributors, as well as sales and marketing teams.
Developing and managing strategic partnerships to grow business.
GTM strategy responsibility including creation, implementation and milestone tracking.
Maintains knowledge on emerging products, services, competitors and industry trends.
Conducts market research, sales forecasting, and strategic planning to access and ensure the sales and profitability of products.
Expands brand awareness and identifies potential markets.
Frugal budgeter with an eye for special projects and worthwhile expenditures that have high ROI.
Works well with agencies, strategic partnerships, media associates and brand ambassadors.
Directs and implements the organization's advertising and promotional activities.
Develops business to business marketing strategies.
Maintains knowledge on emerging products and services.
Oversees the development and optimization of external websites. Supervises marketing team to ensure accurate, up to date copy, content and design focused on member service.
Oversees work of digital marketing team and efforts including strategic social media programs and manages team to leverage new media.
Oversees all aspects of a new product launch. Develops strategy, timeline and execution. Ultimately delivers a successful launch.
Collaborates, participates in, and coordinates promotional activities or trade shows.
Plans, executes and analyzes the performance of marketing campaigns. Develops solutions if weaknesses are found.
Negotiates contracts for services needed to execute marketing strategy.
Develops CRM strategies and plans to drive customer acquisition and retention.
Leads efforts to create an unmatched customer experience by developing a deep understanding of the voice of the customer, identifying best practices, and creating content, tools and turn-key promotions for our sales team to leverage.
Partners with product development and inventory buying teams to estimate product demand.
Oversees work by 3rd party SEO / Social Media teams.
Skills
Excellent verbal and written communication skills.
Strong negotiation, problem solving and analytical skills.
Ability to work on your own.
Thorough understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong supervisory and leadership skills.
Proficient with Microsoft Office Suite or related software.
Thorough knowledge of web analytics (e.g., Google Analytics, Web Trend and Google AdWords).
Requirements
Bachelor's degree in Business, Marketing or related field required; Master's Degree preferred.
5+ years in marketing / business development role.
Proven record of campaign development and marketing planning to achieve business goal.
ORACLE Lighting designs and develops innovative solid-state LED Solutions for the transportation industry. We are currently seeking motivated and enthusiastic candidates to join our growing team. Candidates must be able to adapt and scale with the business as we continue our growth path and expansion. ORACLE has recently been recognized as “Small Business of the Year” by JEDCO, Louisiana “Exporter of the Year” by SBA, “Millennial Business of the Year” by the New Orleans Business Alliance and was listed on the “Inc500” list of top fastest growing companies for the past eight years. ORACLE Lighting was awarded SEMA's Manufacturer of the Year for 2021 and was the recipient of the 2021 Lantern Award for Manufacturing Excellence for Southeastern Louisiana.
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