Description of Department: The Office of Communications and Marketing supports the mission and goals of SUNY Oswego by building awareness (of people, place, and programs/facilities) among targeted audiences, and telling the story of SUNY Oswego through our students, faculty, staff and alumni to internal and external audiences. The office performs this communications and marketing work in its effort to enhance Oswego's reputation through its three core functions: Marketing; News/Media; and Design & Print Services. A staff of professionals serves colleagues all across campus in an integrated approach to deliver targeted marketing strategies and communication tactics, generate positive publicity in traditional and new media, develop website, digital and e-communication products, and/or produce engaging print communication. SUNY Oswego's Office of Communications and Marketing has been recognized for its work, receiving awards from the Council for Advancement and Support of Education, Educational Digital Marketing.
The Office of Communications and Marketing at the State University of New York at Oswego invites applications to fill the position of Director of Marketing.
Posting Date: December 16, 2022
Review Date: Review of applications will begin immediately and will continue until the position is filled.
Benefit Information: The State University of New York provides an excellent benefit package. Click here for more information on benefits for full-time United University Professions (UUP) professional staff or click here for a benefits summary.
Date of Appointment: As soon as possible
Description of Responsibilities: Reporting to the Chief Communications Officer (CCO), the Director of Marketing is a key member of the Office Communications and Marketing leadership team working collaboratively with the CCO, fellow directors and key campus stakeholders. The Director of Marketing will play an important role in the development of high quality and data-driven brand marketing campaigns including creation and implementation of enrollment marketing and integrated communications strategies, campaigns, programs, plans, content strategy, and reporting that raise the profile of SUNY Oswego.
The Director of Marketing will:
Direct university marketing team. Oversee all digital marketing, website, social media, creative design, initiatives in keeping with brand objectives. Collaborate closely with CCO and MarCom directors on video, photography assets and graphic design needs.
Build, plan and implement overall digital marketing strategies including paid search marketing campaigns (e.g., Google Adwords) and manage/oversee university marketing budget.
Play a vital role in the university's undergraduate and graduate programs current and future enrollment marketing success. The Director of Marketing will directly aid and support SUNY Oswego's enrollment marketing efforts and work closely with the CCO and Vice President for Enrollment Management (VPEM) on marketing strategies and implementation to recruit new students (undergraduate and graduate) to the university.
Establish and measure ROI and KPIs. Work with MarCom, CTS and Digital Services to leverage analytics tools to evaluate effectiveness of digital marketing campaigns across all channels.
Work with CCO to drive brand and lead generation campaigns to meet defined marketing KPIs, identify new opportunities, and support revenue-generating (e.g., enrollment) and brand development efforts.
Develop and manage SEO strategy by improving and measuring online content to ensure SMC programs rank on Search Engine Marketing (SEM); Track SEO and Google Analytics data to make strategic recommendations. Execute and improve current SEO tactics, including keyword research, on-page optimization, and link building.
Create and manage a marketing content calendar and deadlines requiring collaboration with multiple team members and offices.
Partner with enrollment leads on the use and implementation of customer relationship management (CRM) SLATE for inbound and outbound marketing campaigns and develop a SLATE communications plan for strategic enrollment messaging.
Write compelling marketing content that converts prospective targeted audiences.
Utilize the latest marketing trends, technologies, and marketing platforms to support go-to-market efforts; Stay up to date with digital technology developments and best practices in higher education sector and in other industries.
Coach Marketing team members to maximize creativity, productivity, and effectiveness. Ensure projects are completed by identified deadlines and on budget.
SUNY Oswego works continuously to create an inclusive environment which respects, embraces, and promotes cultural safety, belonging, civil discourse, cultural humility, and other values and goals outlined in SUNY Oswego's Strategic Diversity and Inclusion Plan. As such, the Director of Marketing will be expected to contribute to these efforts and possess communication and interpersonal skills necessary to engage effectively with an increasingly diverse community of students and colleagues.
Required Qualifications:
Bachelor's degree in marketing, or marketing-related field.
Minimum 5 years marketing/communications experience within higher education industry or related industry.
Experience managing staff with establishing performance goals and reviews.
Highly collaborative style with experience developing and implementing marketing/communications strategies successfully.
Demonstrated experience managing and executing across multiple marketing and communication channels and media; highly developed skills in marketing/communications writing and editing.
Evidence of high energy leadership style with a track record for leading both strategic and tactical marketing/communications efforts.
Experience utilizing various communication/marketing tools and platforms to perform responsibilities (e.g., project management tool such as Asana, content management system such as Drupal, and CRM tool such as SLATE).
Ability to produce high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills.
Ability to provide quick turnaround and updates for multiple requests while maintaining a strong reputation of high-quality work and being able to adjust to changing demands and shifting priorities.
Experience working in marketing/communications role(s) that support recruitment, enrollment management, and/or admissions activities.
Advanced interpersonal skills to effectively communicate with a diverse, wide- ranging audience, including current/prospective students, faculty, staff, alumni and outside agencies.
At SUNY Oswego we value the diversity found in each member of our campus community and strive to create a community where that diversity is embraced and enhanced. Recognizing the strength of diversity, our mission is to foster an environment which respects, embraces and promotes cultural competence, civil discourse and active engagement in developing an inclusive and vibrant community of scholars who act as transformational agents of change and responsible citizens of the world. For more information see SUNY Oswego's Strategic Diversity and Inclusion Plan.
As a candidate seeking consideration you are asked to submit a separate statement specifically addressing how your commitment to diversity, equity and inclusion has been evidenced in your career experience and professional activity, and/or community service (volunteer work, etc.), and/or professional development. (Please see Application Instructions)
Visa sponsorship is not available for this position.
With a student body of 8,000 students, the State University of New York at Oswego is large enough to offer more than 110 programs of study yet small enough for students to form lifelong bonds with each other and their professors and mentors. Learning-centeredness is Oswego's organizing principle for decisions about responsibilities, activities, resources, and academic and physical environments as the college addresses the widening missions of public higher education in the 21st century and continues to advance the public good. Students study in the College of Liberal Arts and Sciences; School of Business; School of Communication, Media and the Arts; and School of Education as well as innovative interdisciplinary programs that cross traditional boundaries. Oswego opens doors for students with highly rated experiential learning and study-abroad opportunities.The state has invested more than $800 million in campus renewal at Oswego since 2000, bringing new luster and technologies to old buildings and adding wholly new state-of-the-art facilities. The college's new construction is all designed to meet the LEED Gold standard of the U.S. Green Building Council.Inspired by a shared commit...ment to excellence and the desire to transcend traditional higher-education boundaries, SUNY Oswego strives to be a premier institution that provides a transformative experience to a diverse body of students, empowering them to live ethical and meaningful lives and build a better world. Strong traditionThe college was founded in 1861 as a teacher training school by Edward Austin Sheldon, who embraced and popularized some of the most innovative teaching methods of his day. Oswego became one of the State University of New York's founding members in 1948 and evolved into a full-fledged arts and sciences university college in the SUNY system by 1962, when it entered a period of rapid growth: as enrollment soared, 29 new buildings opened in the 1960s alone.The legacy of 19th century founder Edward Austin Sheldon still underpins the college's identity and invigorates its vision. Sheldon built a powerful public asset to meet the needs of rising populations and was one of the original adopters of experiential learning as a compelling pedagogy. LocationThe college's 690-acre campus, featuring nearly a mile of Great Lake shorefront, is scenic every season of the year. Lake Ontario with its connected waterways and natural beauty is the focal point for world-class sports fishing, outstanding opportunities for outdoor enthusiasts, community parks, living history through maritime museums and Fort Ontario, and festivals like Oswego's Harborfest as well as a thriving port. To the north are the Thousand Islands of the St. Lawrence Seaway, to the south the vineyards of the Finger Lakes. Syracuse is the metropolitan cultural hub for Central New York, a 45-minute drive from Oswego. Its international airport is closer still. SUNY Oswego also has a branch campus in Syracuse, where it offers degree completion programs at the undergraduate and graduate levels.Welcome Videohttps://www.youtube.com/watch?v=BaPSio0v2JYFast Facts http://www.oswego.edu/about/facts.htmlAccreditations http://www.oswego.edu/about/facts/accreditations.htmlInteractive Map http://www.oswego.edu/about/visit/maps/campus/index.html#placemarks//zoom/16/lat/undefined/lon/undefinedFollowing State University of New York at Oswego on Twitter https://twitter.com/sunyoswego
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