The Digital Marketing Manager oversees BU Law's website in collaboration with content contributors, incorporating best practices in site usability, analytics, and search engine optimization and ensuring that the website is maintained with a user-centric orientation.
Must bring an innovative mindset to the job, demonstrating a keen interest in digital trends and new technologies as well as the ability to adopt and adapt systems in a manner that increases efficiency and supports our goals.
Manage analytics for the law schools website, identifying trends and providing actionable insights that may improve site performance, lead capture, and ultimately moving prospective students through to matriculation.
Design multimedia and offer content support for print and digital properties.
Bachelor's Degree and 3-5 years of experience
Strong written and verbal communication skills
An understanding of search engine marketing and optimization
Experience using Google Analytics
Ability to analyze data and trends and make/recommend decisions accordingly
Strong ability to work independently, set priorities, meet deadlines, and juggle multiple demands
Excellent attention to detail
Experience with graphic design / Adobe Creative Cloud
Proficient with content management systems and website maintenance
An understanding of video editing
Email marketing
Please note all newly hired staff and faculty will need to be in compliance with Boston University's COVID-19 Vaccination and Booster Requirement within 30 days of date of hire. You must upload your vaccine documentation or request a medical or religious exemption (instructions). For further information on the University's response to COVID-19, please visit the COVID-19 Resources site.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.
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