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The Foster School at the University of Washington is seeking an Email Marketing and CRM Manager to join its marketing and communications team within the Office of Advancement. This position will work collaboratively with the marketing team and CRM stakeholders to plan, build, and track effective email campaigns and automation efforts. The primary goal for this position is to help Foster programs implement best email marketing and CRM best practices and support Salesforce implementation. This is a key position within the marketing team that will contribute to a culture of innovation and collaboration with measurable results.
RESPONSIBILITIES:
Email consulting
•Consult with program and center partners on marketing automation and email strategies, project plans, and best practices. •Recommend testing best practices to improve email deliverability and accessibility, and reduce errors on a range of ISPs, and devices. •Provide recommendations on acquired list management methods, opt-in/opt-out processes, and subscription management options with an emphasis on prospect retention and conversion.
Salesforce Support
•Participate in governance decision-making and reinforcement as part of the Salesforce Governance Group. •Serve as a subject matter expert for the CRM community, developing best practices documentation, presentation and training assets. •Provide guidance to Salesforce user community on privacy regulations and customer data risk management issues
Email build and test
•Assist partners in building, sending, and analyzing email and marketing automation campaigns. •Partner with programs to test email campaigns for quality and deliverability. Note any bugs, formatting and style inconsistencies and poor user experiences. •Document quality control procedures for CRM community and provide quality control assistance as needed (e.g., HTML rendering, proofing, device/browser compatibility testing, list management). •Test customer data collection forms and workflows to ensure data are correctly formatted and are accurately mapping to desired data fields. Review all new forms for minimum customer data fields, privacy and subscription management links, completion actions. •Coordinate campaign cadence and messaging for multiprogram and multifunnel prospects. •Regularly analyze and interpret email performance stats and make recommendations for adjusting strategies and reporting based on analysis. •Troubleshoot email marketing issues with IT CRM team and developers as needed.
Other
•Other duties as assigned.
MINIMUM REQUIREMENTS:
•Bachelor’s degree in marketing, communications or related area of study, or related work experience •Three or more years’ experience in executing digital marketing and/or communications for an organization or brand and writing/editing a variety of communications designed for diverse audiences
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
ADDITIONAL REQUIREMENTS:
•Experience developing and measuring CRM Marketing programs and campaigns that generate measurable ROI •Demonstrated success in collaborating with partners to achieve strategic goals and cross functional project execution •Minimum 1 year of Salesforce email marketing experience •Salesforce Lightning experience highly desired •Familiarity with marketing automation; Pardot or Salesforce Marketing Cloud preferred •Experience analyzing performance metrics and contextualizing results for stakeholders •Commitment to creating a diverse, equitable, and inclusive environment.
DESIRED:
•Experience with A/B testing •Excellent writing and project management skills and attention to detail •Familiarity working with branding guidelines
Conditions of Employment:
Hybrid working environment is available.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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