Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council's Top 50) and remains the No. 1 third-party student housing property manager in the U. S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living's growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living presently manages a portfolio consisting of approximately 175,000+ units and 125,000+ beds. Asset Living is a family made up of diverse backgrounds, unique ideas, and distinct personalities. Recognized as one of the nation's Best and Brightest Places to Work, professionals join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).
The Marketing Director is responsible for maintaining, improving, and executing marketing strategies. This position will help drive property performance and support the Regional Leadership and community site teams. Essential duties and responsibilities include, but are not limited to, the below job specifications. Additional responsibilities or functions that can be performed safely may be required as deemed necessary by Asset Living.
Essential Duties & Responsibilities
Reviews marketing metrics every quarter (SEO, SEM, website performance, geo-targeting, ILS performance, etc.) with Regional Leadership providing suggestions on how to maximize marketing spend, generate quality leads and improve lead-to-lease ratios.
Provide additional marketing support and analytics as needed or requested.
Works with the training team to develop marketing-based training programs
Oversees community s monthly ILS/Digital audits and aids if any correction is needed.
Assist in the development of community marketing budgets and ensure operation within
Direct oversight of 3rd party marketing vendors
Complete marketing help desk tickets
Collaborates with vendors and third-party training providers to arrange employee registration for and participation in outside training programs
Responsible for social media presence (Facebook, Instagram, Google +, LinkedIn, etc.)
Manages Social Media Ambassador program
Create monthly social media calendars for onsite team members as well as partner with them to ensure the success of their social media presence.
Ensures brand consistency in all marketing materials
Completes all required marketing-related tasks during the acquisition and disposition of communities
Performs other related duties as assigned.
Experience & Proficiency
3-5 Years of marketing-related experience in Multifamily Real Estate
Multi-site management experience
Lead Generation in Multifamily Real Estate
Leasing Performance Analysis
Basic Property Management Software experience (Entrata, OneSite, Yardi, or comparable)
Direct Digital Marketing Understanding (Paid Search, Paid Social, Display, Geo-Targeting, Remarketing, etc.)
Market Survey Analysis
3rd Party Vendor Management
Social Media Management
Online Reputation Management
This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.
In 1986, Asset Living was founded with a vision to serve communities better. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Today, we’re honored to be a valued partner to customers and communities throughout the United States. Asset Living manages a portfolio consisting of 100,000+ units and 133,500+ beds. We’re a company dedicated to growing communities. It starts with the community we’ve created at Asset. Asset is a team of diverse backgrounds, unique ideas, and distinct personalities. Together, there are no limits to what we can accomplish. Asset is not just another job–it’s a life-changing opportunity to find your passion, reach your goals, and work alongside the most driven team in real estate. Join us today!
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