Core: Leadership, Infrastructure, Futures, the newest division of the American Library Association, seeks a Membership and Marketing Manager who excels at communicating, and is passionate about helping members increase their personal growth, and wants to proactively make things better.  You will get the opportunity to help shape the division, while also taking a lead role in our evolution to a more active, engaging, and welcoming organization.

You will be in charge of:

• Developing, running, and reporting on our annual membership recruitment, retention, engagement, and marketing plans;
• Analyzing member pathways to involvement/leadership, increasing visibility of opportunities, and facilitating increased engagement around them, especially for virtual and micro-opportunities;
• Designing, implementing, monitoring, and reporting on the marketing and promotion of Core products, services, and events;
• Giving Core an authentic and cohesive voice for the promotion of member benefits, our strategic goals, programs, services, and activities;
• Mixing automated email campaigns, online community engagement, and other types of outreach to meet member needs and make Core more welcoming;
• Creating and developing Core’s news releases, promotional copy for our various web properties, news from the Core office posted on social media and our blog, and other digital marketing content;
• Developing strategy for segmenting members by persona and profile interests to create customized landing pages and pathways to engagement.

Why you will do these things:

• Grow Core’s membership and improve the member experience;
• Give Core a consistent and authentic voice to ensure we are welcoming and inclusive;
• Discover new programs, services, segments, and offers that deliver value to members and the communities they serve;
• Generate more revenue from membership dues, increased registrations, and a higher volume of sales;
• Provide members with pathways for feedback to ensure everyone has a voice and can contribute their ideas for the future of the organization;
• Easy-to-access onboarding for members creates immediate pathways to engagement, as well as unique journeys through a lifetime of membership;
• Unified messaging focuses our efforts on our strategic goals and target

This is a regular full-time position based in our Chicago office.   Most ALA staff are currently working remotely due to the coronavirus pandemic. We have plans to resume in-person work at ALA offices when it is safe to do so.  Please note that although we have a generous telecommuting policy for our employees, we do not have any truly remote positions in states outside of our workplace sites. 

ALA currently requires that employees be fully vaccinated as defined by the Centers for Disease Control and Prevention. Proof of vaccination will be required on or before start date. 

All offers of employment are contingent upon satisfactory completion of a background check and proof of your eligibility to work in the United States.   

Starting salary range negotiable from the mid-60s, based on relevant experience. ALA has an excellent benefit package that includes flexible work schedules, medical, dental, generous paid vacation and a retirement annuity.

FOR CONSIDERATION:

Apply online including cover letter and resume.

OR

Send a cover letter and resume to:

American Library Association

Human Resources Department

Ref:  membmrktngmgrCORE

Email:  mpullen@ala.org

The American Library Association is an equal opportunity employer: Disability/Veteran

Requirements:

Bachelor’s degree in a related field, and/or equivalent prior job experience, or continuing education.

• 5+ years demonstrated, progressive experience writing and managing promotional and marketing materials;
• 3+ years’ experience in a library, association, or related organization that can provide insight into member needs and how to meet them;
• Detail-oriented and able to manage multiple projects while still meeting deadlines;
• An understanding of how to implement email blasts in marketing software (currently Informz), particularly automated campaigns and tracking conversions using Google Analytics and other tools;
• Excellent promotional writing and management skills for print and online content (including for Instagram, LinkedIn, Twitter, and blogs);
• Familiarity with Association Management software (currently iMIS);
• Familiarity with online services such as the Google suite of products (Docs, Sheets, Slides, and Forms), Zoom, WordPress, Slack, and Canva;
• The ability to travel 2-3 times each year for conference-related

You should apply if you have:

• A demonstrated track record of developing and executing marketing, communication, and membership campaigns;
• The analytical skills to measure success using membership and marketing data, iteratively improve marketing and communications, and translate data into easily understandable reports, dashboards, and visualizations;
• Knowledge of best practices in membership and marketing;
• Experience incorporating the perspectives of multiple communities and working with different communication styles;
• A strong customer service attitude and the ability to build collaborative relationships with members, volunteers, and other staff;
• The desire to keep learning new things and applying them to improve processes and workflows in productivity, efficiency, and ease-of-use for both members and staff;
• A genuine curiosity with a passion for learning, as well as for helping others and making things better;
• A high degree of judgment, autonomy, and discretion to work with minimal supervision;
• The initiative to question current practices, propose ideas, share opinions, and propose solutions;
• Values that align with ours - being deliberate about inclusion, collaboration (better together), transparency and openness, a commitment to privacy, lifelong learning, and data-driven decision-making.

About Core

Core: Leadership, Infrastructure, Futures is the national association that advances the profession of librarians and information providers in central roles of leadership and management, metadata and collections, and technology.

Core members play a central role in every library, shaping the future of the profession by striking a balance between maintenance and innovation, process and progress, collaborating and leading. Our members serve in every level of responsibility for the implementation and maintenance of core services, from the practitioners who keep things running day-to-day to the innovators going in new directions to those making funding decisions, as well as the library school students who will shape the future.

We’re a division of the American Library Association, and ALA’s headquarters is conveniently located in downtown Chicago near public transportation. This position includes the opportunity to work from home two days a week, and we believe in a balance between work and life. We accomplish a lot with a little but don’t ask you to do more with less.