Position Description: The UCLA Anderson Office of Alumni Relations (OAR) team provides relevant content and connections to UCLA Anderson Alumni Network's 42,000+ business school alumni worldwide to meet their ever-changing needs as they move forward through their career.
As part of OAR's marketing team, the Digital Marketing Manager manages, designs, and implements strategic marketing and communication efforts promoted through UCLA Anderson Alumni Network website, email marketing campaigns, Alumni Community, social media, and other digital platforms.
The Manager is charged with creating and building awareness for a curated set of news, stories, resources and events to drive engagement. Further, the Manager launches broad event marketing campaigns including Alumni Weekend, Summer Series, Worldwide Welcome Weeks and Reunions. Finally, the Manager contributes to the development of on-going content marketing efforts, including Class Notes, Alumni Career Services newsletter, and News@Anderson newsletter.
The Manager provides leadership and expertise in best practices for email marketing, website development, campaign design, content management, and project management.
The Manager leverages email marketing software to develop targeted, marketing campaigns to drive alumni engagement of events/webinars, lifelong learning, news, resources, volunteer opportunities, and more.
The Manager effectively implements the tracking and reporting of key marketing metrics to regularly evaluate campaign effectiveness, make recommendations and improve tactics.
The Manager is the lead webmaster for Alumni Network websites, leveraging and adapting wireframes and components developed by UCLA Anderson's Marketing & Communications (MarComm) department.
The Manager designs visual graphics and branding assets used on/for alumni web pages, email, social media, print materials and events, in collaboration with MarComm.
The Manager is part of the core team developing the Alumni Community, a new digital community powered by Salesforce Community Cloud. Areas that the Manager advises on include but are not limited to UI design, visual assets, user support resources, promotional materials, content management, among other needs of the evolving Alumni Community.
The Manager ensures that all communications are in line with UCLA brand guidelines, reflecting a professional level of quality and conveying the school's brand and visual identity.
Periodically, the Manager will provide photography, social media and other general support at events as well as occasional print design support.
The Manager is passionate about working in higher education, connecting with people, and learning about the Alumni Network to identify opportunities and tactics to engage Anderson alumni.
The Manager works independently with oversight and direction from the Associate Director, Marketing & Communications employing strategic analysis to take actions and make decisions that support OAR's long-term goals.
This role is currently offered as a hybrid role, pending any changes to public health conditions and updates to School policies.'
Special Instructions: This role is currently offered as a hybrid role, pending any changes to public health conditions and updates to School policies.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
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UCLA is known worldwide for the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs. UCLA offers undergraduate degrees in more than 127 majors and graduate degrees in 198 program areas. UCLA has 11 highly regarded professional schools. Eight are ranked among the nation's top 15 in their field by U.S. News & World Report. UCLA is consistently among the most popular campus in the nation for undergraduate applicants. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, disability, or protected veteran status. Benefits:UCLA offers a comprehensive benefits package, including an average of three weeks' vacation per year; an average of 12 days per year sick leave; 13 paid holidays per year; health, dental and optical benefits; life insurance; disability insurance; the University of California Retirement Plan with 5 year vesting and various voluntary UC Savings Plans. There are also special programs and privileges available, such as accessibility to cultural and recreational programs, athletic events, and the University Credit Union.
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