The Digital Marketing Manager serves as the section lead on strategic development and technical implementation across all digitalproperties.
Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Lead the improvement of our websites and user funnels by working closely with internal teams to maximize visibility of our brand(s).
Update and manage all content on the USTA Florida, USTA Florida Foundation, and USTA Florida managed facilities websites, using WordPress and other content management systems, as needed.
Develop and manage feeds, content, and notifications on the USTA Florida app.
Provide direction, training, and support to all program and regional staff on appropriate practices for all USTA Florida digital platforms.
Lead analyzing, reporting and translation of data to perform testing and optimization across all digital platforms.
Collaborate with vendor partners, particularly managing day-to-day operations and long-term improvements with web developer.
Brainstorm new and creative growth strategies.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Optimize processes and workflows to maximize team productivity.
Serve as marketing liaison to departments and projects, when assigned
Other duties as assigned by team leader
Bachelor’s Degree in Digital Marketing or related field
At least 5 years of experience maintaining a brand’s digital presence
Minimum of 3 years of experience in collecting, analyzing and reporting on data to guide decision making
Demonstrated proficiency with WordPress and Google Analytics
Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B testing
Working knowledge of ad serving tools
Knowledge of HTML, CSS, and JavaScript development and constraints
Proficient with Microsoft Office 365, including One Drive document sharing component and Teams
Must possess and maintain a valid driver license and a record that meets our company’s insurance standards
Must be able to read and write English
Must have a professional and positive attitude
Must be able to work a flexible schedule, including weekends as needed?
Must be able to pass the USTA Safe Play and USTA FL Section background checks
Proactive and self-motivated
Foster an environment of innovation
Outstanding communications skills, oral and written
Comfortable working with all forms of technology (Apple/Android/Google)
About United States Tennis Association (USTA) Florida
As a volunteer organization we not only help people play tennis, but we also help build communities. And we have been doing it for over 70 years. Our mission is to promote & develop tennis for all!
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