The Digital Marketing Coordinator position is located within the Communications and Market Expansion department and will report to the Marketing Manager. This is a new position that will require strong communication skills, an understanding of and ability to navigate digital marketing vehicles, strong attention to detail, and task management skills. This position will work closely with WIDA Marketing and Communications Specialists to execute key responsibilities relating to WIDA's communications vehicles including: building and deploying direct email sends; updating departmental webpages; and coordinating edits for internal staff communications. This role will also support WIDA's social media team by updating the social media content calendar, scheduling and posting daily across WIDA's social media platforms, monitoring content, and playing a role in creating graphics to accompany social media posts. This position will also serve as a support team member to several WIDA integrated marketing campaigns, a role that involves drafting campaign communications and coordinating campaign outputs.
Working fully remote is an option for this position within the US (working remotely internationally is not an option). Requests to work remotely would need to be reviewed based on the UW and School of Education (SoE) remote work policies and go through the SoE implementation process. To learn more about these policies, visit https://businessoffice.education.wisc.edu/human-resources/remote-work/.
WIDA is committed to challenging linguistic discrimination, cultural biases, and racism in education. WIDA values linguistic and cultural diversity both as an end and a means for success in the field of education. As such, we strongly encourage applications from a diverse pool of candidates who champion social justice as a core value.
Responds to and consults on marketing requests, serves as the liaison to the marketing team, manages client projects, and maintains account relationships in support of institutional marketing goals.
15% Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions
15% Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives
20% Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures
30% Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget
10% Implements and delivers communications across digital communication channels including social media, direct emails and website vehicles
10% Collaborates with internal teams to develop and implement marketing and communications related content, campaign calendars, and ensure strategies and tactics are executed
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
- Minimum of 1 year of marketing and communications related work experience (internship or professional experience). - Experience with varied digital marketing communications tools such as Eloqua, Mailchimp, Hootsuite, Drupal (or other website content management systems), with proven ability to quickly learn new skills. - Excellent verbal and written communication skills; proven ability to communicate in a timely, effective manner with external and internal clients. - Strong design and layout skills with the ability to work within brand guidelines, Adobe Creative Suite experience preferred. - Experience monitoring the reach and effectiveness of communications vehicles, marketing campaigns, projects, and initiatives. - Experience working individually and in a collaborative team environment, managing multiple tasks with attention to detail and commitment to accuracy. - Excellent organizational and project management skills. - The value of promoting and fostering diversity, equity, and inclusion. - A willingness to engage in and deepen knowledge of WIDA's Social Justice value. - Multilingual or bilingual/biliterate in Spanish preferred.
Full Time: 100%
It is anticipated this position will be remote and requires work be performed at an offsite, non-campus work location.
Appointment Type, Duration:
Minimum $40,000 ANNUAL (12 months) Depending on Qualifications Actual pay will depend on experience and qualifications.
What is WIDA? For nearly 20 years, WIDA has provided a trusted, comprehensive approach to supporting, teaching, and assessing multilingual learners. We are an educational services organization that advances language development and academic achievement for multilingual children in early childhood and grades K-12. In short, we provide educators around the world with high-quality language standards, assessments, professional learning, and research. We are proud to be a part of the Wisconsin Center for Education Research (WCER) within UW-Madison's nationally ranked School of Education. Visit https://wida.wisc.edu/about/careers and watch our Introduction to WIDA video to see why WIDA is an incredible place to work!
The Wisconsin Center for Education Research (WCER), established in 1964, is one of the first, most productive, and largest university-based education research and development centers in the world. WCER's researchers and staff work to make teaching and learning as effective as possible for all ages and all people.
WCER's mission is to improve educational outcomes for diverse student populations, impact education practice positively and foster collaborations among academic disciplines and practitioners. To this end, our center helps scholars and practitioners develop, submit, conduct, and share grant-funded education research.
WCER's Commitment to Diversity, Equity & Inclusion: Diversity is a source of strength, creativity, and innovation for UW-Madison and The Wisconsin Center for Education Research (WCER). Individual differences and group diversity inspire creative and equitable outcomes. WCER actively affirms values and seeks to increase diversity in our everyday interactions, practices, and policies.
Our center is conscious of inequities in the field of education and how these disproportionately harm the most marginalized members of our society- including BIPOC (Black, Indigenous, and other People of Color) individuals, people from poor and working-class backgrounds, people with disabilities, women, and LGBTQ people. We firmly believe that these communities must be centered in the work we do. Hence, we strongly encourage applications from people with these identities or members of other marginalized groups.
Please click on the "Apply Now" button to start the application process. As part of the application process, you will be required to submit: - A cover letter describing how your experience and qualifications meet the requirements of this position. - A current resume or CV. - A list of at least three professional references, including contact information.
A successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment.
The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.
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