Assistant Director of Development, Direct Response Marketing, Faculty of Arts and Sciences
Harvard University Alumni Affairs and Development
Location: USA - MA - Cambridge
Internal Number: 61845BR
Alumni Affairs and Development is a dedicated team supporting Harvard's advancement activity through front-line fundraising, alumni and volunteer engagement, technology, prospect management and research, business process, events, communications, and many other areas.
Our goal is to create an environment of respect that leverages the many talents, perspectives, and experiences of our employees; to deliver the strongest possible results by incorporating diverse perspectives into our daily work; and to make AA&D a great place to work for everyone. We strive to live our values of respect, inclusion, trust, collaboration, continuous improvement and innovation; and open communication and effective information sharing in our daily interactions and our work
AA&Dcomprises the University Development Oﬃce (UDO), Faculty of Arts and Sciences (FAS) Development, AA&D Resources, and the Harvard Alumni Association (HAA). There is a unique relationship between the University and the FAS fundraising operations, resulting from a long history in which University fundraising ultimately grew out of College fundraising.
Faculty of Arts and Sciences (FAS) Development FAS Development is responsible for the fundraising efforts supporting the Faculty of Arts and Sciences, including Harvard College, the Harvard John A. Paulson School of Engineering and Applied Sciences, and the Graduate School of Arts and Sciences. FAS Development staff work with Harvard College donors, alumni, parents, and friends who provide critical support for the FAS and often for other parts of the University.
Direct Response Marketing, as part of Development Communications, drives broad participation among alumni and parents to raise flexible current-use funds for the core mission of the FAS (Harvard College Fund, Graduate School of Arts and Sciences Fund, and a variety of other strategic priorities). The team combines fundraising principles with use of marketing channels, such as mail, email, phone, and social media, to communicate compelling cases for support that engage with over 100k constituents, inspire annual donors, and build a pipeline of future major donors. The team executes a robust annual strategy in addition to select partner collaborations with Major Gifts, Harvard College Fund, and Gift Planning.
The Assistant Director is responsible for overseeing all aspects of the Student Development Partner (SDP) Program and the day-to-day operations of digital appeal projects. This includes managing student workers, creating compelling messaging, defining effective segmentation and pool management, building philanthropic awareness, and aligning direct response marketing plans to raise flexible, current-use funds for the core mission of the FAS (Harvard College Fund, Graduate School of Arts and Sciences Fund, and a variety of other strategic priorities).
Student Development Partner Program (SDP)
Assists the Managing Director with overseeing the strategic direction of the Student Development Partner Program
Develops a solicitation and student-generated content calendar ensuring alignment with the integrated DRM strategy and overall FAS fundraising priorities
Creates project timelines with corresponding deliverables, identifying necessary SDP hours to accomplish projects, and tracking overall capacity to ensure SDPs are actively engaged throughout their available hours, this includes managing payroll
Oversees, recruits, and trains up to 15 SDPs (including 2 Leads) each year
Provides coaching, mentoring, and performance feedback to all SDPs
Coordinates and executes monthly full-team and 1:1 SDP meetings and weekly team-Lead meetings to review performance, special appeal projects, scheduling, and updates
Uses database and technology tools to manage the day-to-day operations of the SDP program. This currently requires fluency in the ThankView platform and in script development, video recording and editing, and closed captioning. It may reintroduce phone and add texting channels in the future
Excellent interpersonal, visual, and written communications skills, comfortable speaking in group settings
Strong organization and time management skills
Strong analytical and problem-solving skills, the ability to work with, interpret, and report data
Strong attention to detail
Additional Qualifications and Skills
Ability to establish and promote good working relationships with peers, alumni, and donors.
Collaborative, professional, results-oriented team player with a willingness to learn/proactively acquire new skills as technologies and best practices evolve
Ability to work independently and prioritize in a complex organizational environment
Shows creativity and intellectual curiosity, as well as initiative and flexibility
Must have excellent computer skills. Knowledge of Microsoft Office Suite, ThankView or similar video messaging platform, and HTML highly desired. Willingness to learn these programs required.
Experience with databases and platforms desired (such as Advance, ThankView, Adobe Suite, Salesforce Marketing Cloud and social media platforms)
Previous experience managing students desired
Knowledge of direct response marketing practices highly desired
Commitment to diversity, equity, inclusion, and belonging principles
Workplace role requirements outside of campus-based engagements required by AA&D/team or unit, such as reunion activities, retreats, etc. You will be expected to work certain events/campus activities, such as reunions each spring, and participate in department retreats that are taking place on campus in Cambridge, MA. We will do our best to give you up to 2-weeks' notice with these situations.
Fully remote (infrequent/less than weekly on campus presence required)
For those interested in remote work, this position can be performed as fully remote. AA&D does require visits to Cambridge for on or around campus-based engagements required by AA&D leadership, your team or unit, such as reunion activities, retreats, etc. All remote work must be performed in a state in which Harvard is registered to do business (CT, GA, IL, MA, MD, ME, NH, NJ, NY, RI, VA, VT, and WA). Additional details will be discussed during the interview process.
This position requires a 3 month orientation and review period. Please include a cover letter with your application.
Why AA&D? We are a dedicated team of 400 alumni affairs and development professionals supporting Harvard's advancement activity through roles that include front-line fundraising, alumni and volunteer engagement, technology, events, communications, prospect management and research, business process, talent management and many other areas.
Harvard's Alumni Affairs and Development team inspires and galvanizes alumni, friends, and members of the University community to support Harvard through philanthropy, governance, and active engagement. AA&D believes a workplace that reflects the diversity of our society and our ever-evolving University constituency makes us a stronger and more effective organization. Our goal is to create an environment of respect that values the many talents, perspectives, and experiences of our community, to deliver the strongest possible results by incorporating diverse perspectives into our daily work, and to make AA&D a great place to work for everyone. AA&D strives to live our values of respect, inclusion, trust, collaboration, innovation and sharing of information in our daily interactions and our work.
To learn more about how Harvard supports diversity and inclusion throughout the University please visit the Office for Diversity, Inclusion & Belonging at https://dib.harvard.edu/.
Accommodations: Harvard University welcomes individuals with disabilities to apply for positions and participate in its programs and activities. If you would like to request accommodations or have questions about the physical access provided, please let your recruiter know.
Vaccine Requirements: Harvard University continues to place the highest priority on the health, safety and wellbeing of its faculty, staff, and students, as well as the wider community. Please note that all new employees are required to provide proof of primary series COVID-19 vaccination upon hire, as detailed on our COVID-19 Vaccine Requirement Webpage. Harvard University Health Services employees and other health care individuals are also required to be up to date on vaccination as described by the CDC. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. Additional information regarding this requirement, exemptions, verification of vaccination status, and other related policies and resources may be found on the University's COVID-19 Information Website.
Salary Grade: 056
Union: 55 - Hvd Union Cler & Tech Workers
Commitment to Equity, Diversity, Inclusion, and Belonging Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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