Mission: The Baldwin School, an independent college preparatory school, develops talented girls into confident young women with vision, global understanding, and the competency to make significant and enduring contributions to the world. The school nurtures our students' passion for intellectual rigor in academics, creativity in the arts and competition in athletics, forming women capable of leading their generation while living balanced lives.
Reporting to the Head of School, the Director of Marketing and Communications will lead, plan, direct and implement overall strategies for all marketing and communications on behalf of the Baldwin School in order to raise Baldwin's visibility, advance its brand and articulate clear messaging to internal and external constituencies.
The primary objective of the Director of Marketing and Communications' work is to create and communicate a compelling story about The Baldwin School. This message should advance goals, enhance community building, align with advancement efforts, and support all other departments in the school as appropriate. The position serves on the Leadership Team and manages a team of 2 full-time internal marketing and communications professionals, plus part-time graphic designers and outside consultants as needed.
The Director of Marketing and Communications will:
Rapidly acclimate to The Baldwin School; thoroughly know the history, culture, traditions and constituencies; understand the educational philosophy of the school
Develop marketing and communication strategies and plans in line with the school's vision that advance Baldwin and drive increased engagement with prospective and current constituencies
Plan and execute community-building events that enhance the current student and family experience
Maintain and grow community sponsorship opportunities
Manage all print and online advertising
Maintain campus physical branding and liaise with the Director of Facilities and Operations when areas of campus need attention
Plan and manage the department budget in order to maximize the effectiveness of all communications
Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence
In collaboration with the Chief Enrollment Management Officer, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest
In collaboration with the Chief Development Officer, design strategies and implement concrete plans to capitalize on maximum visibility and clear branding of the school to drive increased contributed revenue
Liaise with the Board of Trustees, Stewardship Committee and its members on annual objectives
Conduct demographic and market research as needed
Manage all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and message, including admissions materials, the bi-annual magazine, handbooks, directories, etc.
In conjunction with the Marketing Coordinator, determine which school events will need a professional photographer and which can be managed internally
Oversee website and digital communications management including:
Developing clear, easy-to-use, concise, comprehensible web content that supports our brand and messaging
Improving search-engine rankings and ensuring that our content appears high on search rankings
Maintaining social media profiles on Twitter, Instagram, Facebook, and other platforms, sending out quality messages on these channels while establishing an effective online presence
Driving traffic to the school's website using a variety of methods
Monitoring the school's online reputation
Tracking competition by identifying and monitoring competitor sites
Soliciting feedback and optimizing our website accordingly
Collecting, analyzing and reporting website analytics
Qualifications and Characteristics
The successful candidate will:
Have a BA/BS in marketing, communications, advertising, economics, computer science or other related field
Have 5+ years of leadership experience in marketing, preferably in education
Have outstanding oral, analytical, written and editing skills
Have deep knowledge of the principles of marketing and fluency in using social media effectively
Have demonstrated, measurable success in achieving marketing goals
Be committed to creating inclusive communities
Possess a level of collegiality and willingness to work with those in the school community, including parents and students, faculty/staff, trustees, school leadership
Be a team-builder, good listener and strategist
Have a can-do attitude and high energy level
Be flexible, have a high sense of responsibility, quality and ethics
Proficiency in AP Style, MailChimp, Canva, Basecamp, HubSpot, Adobe Creative Cloud, Google Suite a plus
Interested candidates must submit a cover letter, resume and three reference contacts.
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.
Founded in 1888, The Baldwin School is an independent college preparatory school, developing talented girls into confident young women with vision, global understanding and the competency to make significant and enduring contributions to the world. The School nurtures our students’ passion for intellectual rigor in academics, creativity in the arts and competition in athletics, forming women capable of leading their generation while living balanced lives. In a nurturing atmosphere that reflects socioeconomic, ethnic and religious diversity, our girls strive to develop scholarship, leadership and citizenship within a community that emphasizes ethical integrity and independence of thought.
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