Provider Business Development Manager I â PR and Marketing â Full Time 8 Hour Days (Exempt) (Non-Union)
University of Southern California (USC)
Location: Los Angeles, California
Internal Number: REQ20131921
The Provider Business Development Manager (PBDM) is responsible for the development and implementation of growth strategies focused on physicians, medical groups, and community-based organizations for Keck Medicine of USC. The PBDM will support overall growth strategies for Keck Medical Center of USC by initiating and nurturing referral relationships with identified partners within designated geographic service areas. The PBDM will also be assigned specific service lines for focused outreach and development. The overall goal of the PBDM is to: increase visibility of primary and specialty services, increase physician alignment with affiliated organizations as directed, increase downstream revenue, and new patient acquisition. The PBDM will also provide leadership with intel on strategic market development opportunities in a timely manner, utilize data and market research to proactively identify growth opportunities, mitigate barriers to utilization, and provide unparalleled customer service to our referral network.
Essential Duties:â¢Routinely communicate with external providers to increase awareness of services, facilitate introductions to Keck Medicine of USC faculty, identify barriers to utilization, and improve service levels by collaborating with others internally and demonstrating results to the referring account.â¢Support strategic growth goals by using market research and data (both internal and external) to draft outreach plans that include a combination of existing accounts for nurturing and new accounts for incremental growth. Present plans for endorsement, provide timely updates on progress, review results and modify approach as needed to achieve business objectives.â¢Act as the departmentâs subject matter expert for assigned service lines, representing the department as appropriate in internal meetings, and executing specialty specific growth plans that could span multiple geographies.â¢Form a strong working knowledge of the referring physician market through direct dialogue with community providers, researching competitors, and utilizing available data to monitor physician networks.â¢Maintain timely documentation of outreach efforts within the departmentâs Customer Relationship Management module or other approved tracking tool.â¢Collaborate with others in the department to drive incremental growth across all prioritized services. Actively help execute the teamâs annual calendar of Provider Business Development events (i.e. Doctorsâ Day, Holiday Celebrations, etc.). Escalate opportunities to develop business with payors and community hospitals that may transfer patients to Keck Medicine of USC to department leadership and Provider Business Development Manager II, providing relevant insights as needed for follow up (i.e. key contacts, market data, etc.).â¢Work in conjunction with Marketing and Communications departments to formulate and distribute strategic collateral for physician outreach purposes. (5% E)â¢Performs other duties as assigned.Qualifications:â¢Req Bachelor's degree Business Administration Degree in Healthcare, Marketing, Communications, or businessâ¢Pref Master's degree Business Administration Prefer advanced degree in healthcare or business administration.â¢Req 5 years At least 5 years of experience in driving healthcare business development, physician relations, and/or network development in a healthcare/hospital environmentâ¢Req Must be proficient in MS Office, especially Outlook, PowerPoint, and Excel.â¢Req Excellent verbal communication skillsâ¢Req Excellent interpersonal skillsâ¢Req Must have demonstrated critical thinking and analytical skills, financial acumen, and proven sales experience.â¢Req Must be able to work independently with minimal supervision and direction.â¢Req Must be able to work some evenings and weekends.â¢Req Must be able to travel outside of the office.Required Licenses/Certifications:â¢Req Driver's License (CA DMV) Must be able to obtain and maintain a CA Driver's license with a clean driving record.â¢Req Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)The annual base salary range for this position is $81,120.00 - $133,010.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidateâs work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations.
As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.
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