Job Summary:

Key Results/Responsibilities:

• Manages and executes marketing plans and projects to support the strategic direction of the institution
• Coordinates resources, collaboratively establishes project scope and leads the project team to fulfillment
• Tracks the progress of assigned projects and communicates status to stakeholders
• Assists with project quality assurance and upholding brand standards
• Builds collaborative relationships with team members and other departments
• Evaluates the effectiveness of campaign strategies and collaborates with stakeholders on continuous improvement efforts
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• Building marketing campaigns from strategy to tactics
• Strong writing and multimedia content development skills that will promote engagement and resonate with established recruitment target audiences
• Skilled and able to plan and/or create content for paid digital marketing, as well as social media platforms including Facebook, Instagram, Twitter and TikTok
• Ability to compile and analyze results of marketing programs or initiatives
• Assessing and prioritizing multiple tasks, projects and demands
• Developing effective work teams to meet goals and objectives and provide customer services in the most cost-effective and efficient manner

• Project management best practices
• Marketing principles and practices
• Writing creative briefs
• Developing, measuring and maintaining effective digital marketing initiatives
• Preparing and editing effective written informational and marketing materials
• Creating, planning, implementing and managing a wide range of digital marketing tactics
• Developing effective work teams and motivating individuals to meet goals and objectives and provide customer services in the most cost-effective and efficient manner
• Preparing clear, concise and complete reports, correspondence and other written materials
• Establishing and maintaining effective work relationships with coworkers and students

Required Qualifications:

Preferred Qualifications:

• Prior higher education marketing experience
• Experience with analytics and data management and/or CRM database management
• Experience with basic graphic design or photography/videography editing

About College of St. Scholastica

The College of St. Scholastica (CSS) is a thriving independent private college with its main campus overlooking Lake Superior in Duluth, extended campuses throughout Minnesota and vibrant online programs that attract learners from around the world. Since 1912, The College of St. Scholastica has been preparing students for responsible living and meaningful work by emphasizing the Catholic Benedictine values upon which it was founded: Community, Hospitality, Respect, Stewardship and Love of Learning. At CSS, equity and inclusion are viewed as key ingredients to academic excellence and student success.DULUTH, MINNESOTADuluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwater lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up for the “b...est adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.

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