The Senior Marketing and Advertising Specialist supports the mission of Dana-Farber Cancer Institute by communicating Dana-Farber???s clinical capabilities and life-changing research advances to key audiences. ??With direction from senior marketing leaders, this position will assist in the development, implementation, and management of marketing and advertising initiatives to meet Dana-Farber???s business goals. This position will work in close collaboration with agency partners, external vendors, and affiliated partner hospitals.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

This position???s work location is partial remote with two or three days per week remote. The selected candidate may only work remotely from a New England state (ME, VT, NH, MA, CT, RI).????

PRIMARY DUTIES AND RESPONSIBILITIES:

The Senior Marketing and Advertising Specialist will assist in all aspects of Dana-Farber???s national reputation advertising and regional adult clinical marketing campaigns. Primary duties include:

• Managing and facilitating reviews and edits to campaign assets
• Organizing and managing efforts to leverage campaigns on Dana-Farber???s media channels, e.g. website and social media
• Understanding and maintaining knowledge of the competitive landscape (competitor insights and oncology marketing trends)
• Leading consumer marketing for select Dana-Farber network locations
• Creating and maintaining a shared internal advertising creative asset library
• Collaborating with department team members to develop and/or support comprehensive communications plans and reports for select internal clients
• Coordinating and managing yearly marketing overview reports recapping Dana-Farber???s consumer marketing initiatives
• Assisting with other duties and special projects as needed

MINIMUM JOB QUALIFICATIONS:

• Bachelor???s degree in marketing, communications, business administration, or equivalent experience; Master???s degree preferred
• 5 years??? experience in an advertising/marketing or healthcare marketing role; Agency experience preferred
• Experience with project management (project planning, budget management, etc.)

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Strong knowledge of marketing and advertising practices and solutions, including SEM and social media
• Strong problem-solving skills
• Effective project management skills with ability to successfully manage multiple projects simultaneously
• Highly organized with strong attention to detail and proofreading skills
• Ability to work independently and proactively
• Ability to interact and communicate with different levels of leadership
• Proficiency with Microsoft Office, Microsoft Teams, Microsoft SharePoint, Zoom, and other collaborative work tools

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.

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