SUMMARY The Digital Marketing Strategist is responsible for managing the university’s martech stack, including website development and maintenance, CRM integration, SEO/SEM optimization, email campaign management, and reporting on digital analytics.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other tasks and duties may be assigned by your supervisor.
Leads web development projects from inception to deployment throughout the university for arbor.edu and other affiliated sites
Maintains all SAU websites, including usability design, functionality, accessibility, SEO, information architecture, and navigation
Analyzes web traffic metrics and suggest solutions to boost web presence
Monitors SEO/SEM, marketing, and engagement performance metrics to forecast trends
Establishes best practices in digital marketing
Stays up to date with digital technologies developments
Utilizes technology to integrate website with CRM as well as with marketing automation systems
Monitors and reports on digital analytics to ensure the university is meeting their goals
Supports departments via CMS training, usage assistance and account administration
REPORTING RESPONSIBILITIES As a member of Marketing and Communications team, this position reports directly to the Marketing Director. Serves on committees as deemed appropriate. Other duties as assigned.
QUALIFICATIONS To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individual will exhibit a life and service that is in full accord with the Spring Arbor University Concept and Community Covenant.
EDUCATION and/or EXPERIENCE
Bachelor's degree desired in marketing, communications, or other related field
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of Google Analytics, specifically G4
Solid knowledge of Google Adwords
Experience using Google Tag Manager
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Candidate must be able to prioritize and complete multiple tasks, and possess excellent interpersonal, problem-solving, research, project management, and written and verbal skills
Candidate must have excellent organizational skills and proven ability to work both independently and in a team environment
Experience working in multicultural academic environments preferred and individuals from diverse populations are encouraged to apply.
Since 1873, Spring Arbor University has helped students pursue wisdom by offering an education grounded in the Christian faith. What began as a small elementary and secondary school in the late 1800s has evolved into a top-tier, liberal arts, Christian university. Offering more than 70 undergraduate majors and programs, nine degree completion programs, two associate programs, and 12 graduate programs. With programs presented on campus, online and on site at 17 locations throughout Michigan and in Ohio, the University continues to meet the growing needs of its students.
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