UMBC’s Office of Institutional Advancement supports the University’s mission and strategic priorities in a variety of ways, including telling the UMBC story through brand, stories and design; building partnerships with community stakeholders; and fundraising to support students, faculty, alumni and programs.
The University of Maryland, Baltimore County (UMBC) seeks a skilled, motivated and data-driven marketer for the position of Marketing Technology Specialist. Centrally based in UMBC’s Office of Institutional Advancement, this position will work with the Alumni & Development Communications & Marketing (A&DCM) team to execute on technical aspects of communications and digital marketing strategies.
Why Work at UMBC?
UMBC offers competitive compensation. This role starts at $52,000and has over 4 weeks of vacation for regular full time roles. Tuition remission is also available.
Become the key administrator responsible for utilizing tools and systems to support data management, support website development and updates and create marketing reports.
Ensure data is stored properly and flows correctly between digital channels, including websites, emails, CRM, analytics tools, social media, software and forms. Makes recommendations for and implements processes/procedures to maintain data integrity. Run reports to compare and correct record integrity on a regular basis.
Develop and implement dashboards and regular reports of data and metrics to assess communications and marketing efforts.
Work closely with both A&DCM team members and other OIA partners in Development and Advancement Services as well as IT staff to inform decisions about tools available to meet alumni engagement and donor/giving goals.
Provide technical support to staff and create documentation for communications and marketing tools, department policies and best practices to ensure that outbound engagement and donor solicitations are accurate, timely and effective.
Required Minimum Qualifications:
Bachelor’s Degree, preferably in Marketing, Communications, Computer Science, Data or a related field
One year experience with CRM (Customer Relationship Management), data management and marketing report generation
One year experience in Higher Education marketing and/or communication
One year experience with Anthology (iModules)
Special Instructions to Applicants:
Upload a cover letter and a resume.
Open Until Filled. For best consideration, please submit your materials by May 19, 2023
If you require a reasonable accommodation for a disability for any part of the employment process, please contact the Human Resources Department at 410-455-2337 or MD TTY Relay Service 1-800-735-2258 between 8:30 a.m. and 4:00 p.m. Monday through Friday.
As required by the 1986 Immigration Act, be prepared to present acceptable documentation upon hire showing your identity and that you are a U.S. citizen or an alien who is authorized to work.
UMBC is a dynamic public research university integrating teaching, research and service to benefit the citizens of Maryland. As an Honors University, the campus offers academically talented students a strong undergraduate liberal arts foundation that prepares them for graduate and professional study, entry into the workforce, and community service and leadership. UMBC emphasizes science, engineering, information technology, human services and public policy at the graduate level. UMBC contributes to the economic development of the State and the region through entrepreneurial initiatives, workforce training, K-16 partnerships, and technology commercialization in collaboration with public agencies and the corporate community. UMBC is dedicated to cultural and ethnic diversity, social responsibility and lifelong learning.
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