Ouachita seeks a chief marketing officer to lead its Office of Communications & Marketing. This cabinet-level position reports to the university president and leads communications, marketing and public relations efforts university-wide. It especially works closely with leaders in the offices of the president, admissions, development and athletics for key recruitment and fundraising initiatives and also serves as the communications and marketing hub for all seven of Ouachita’s academic schools. It coordinates all aspects of the university’s external communications, leads crisis communications and reputation management and plans and executes university-wide and program-specific marketing efforts.
Bachelor’s degree in communications, marketing or related field. Master’s degree preferred.
At least 5 years of experience managing personnel and functions in communications, marketing or a related field.
Commitment to the university’s vision, mission, values and Christ-centered identity.
Knowledge of the culture and structure of Ouachita or a similar multi-stakeholder organization.
High level of professionalism and ability to work collaboratively with other campus leaders to advance a variety of university priorities.
Strong understanding of integrated marketing communications principles, digital marketing techniques and audience/message/channel alignment.
Exceptional written and oral communication skills and grasp of AP style, search engine optimization and related industry standards for content creation.
Ability to lead and contribute to a creative workplace. Photography, videography, graphic design or web management skills a plus.
Strong interpersonal skills and ability to work with diverse team members and constituencies.
Proactive, results-oriented work ethic.
Excellent organizational and project management skills and attention to detail. Ability to meet and maintain tight deadlines for high volume of complex projects.
Ouachita Baptist University, a private liberal arts university in Arkadelphia, Arkansas, is entering its 137th year as a Christ-centered learning community. Ouachita continues to experience considerable institutional momentum. During the past six years, Ouachita’s enrollment has increased by 17.6%. Fall 2022 enrollment is the highest in 56 years, with a headcount of 1,784 students. On-campus enrollment is the highest since 2011, while enrollment in all colleges and universities in the state combined decreased during that period. The first-time freshmen student cohort is distinctive: half earned a high school grade point average (GPA) of 4.0 or higher, 23 graduated first in their high school class, 36 are Arkansas Governor’s Distinguished Scholars, more than 17% are students of color, and 23% are first-generation college students.
Ouachita is in Arkadelphia, Arkansas, a city of 11,000, one hour south-west of Little Rock and four hours northeast of Dallas, Texas. The beautiful campus is situated on a bluff overlooking the Ouachita River, surrounded by two million acres of forests, within a ten-minute drive to DeGray Lake Resort State Park and close to other lakes, rivers, and trails....
Ouachita is ranked among the best national liberal arts universities in the country by U.S. News & World Report and among the top 20 Christian colleges in the nation by Niche.com. Learn more about the university’s highly personal approach, reflected in a student/faculty ratio of 13:1, at www.obu.edu.
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