The Marketing Manager works as a member of ILTA’s Service Delivery team and reports to the VP of Service Delivery. This role’s primary responsibility will be to develop and execute the marketing strategies, content campaigns, and events to promote ILTA membership, partnerships, and educational programs.  

This role works closely with all departments to write and deliver informative promotional materials and campaigns supporting membership benefits and programs, business partner benefits and updates, and educational offerings such as webinars, publication articles, surveys, podcasts, blogs, conferences/events, and other offerings.

Responsibilities

• Create, manage, and publish multi-channel marketing campaigns that lead to membership and partner engagement, retention, and acquisition. Typically, a yearly campaign around association strategic plan. 
  • Includes emails, social media (Twitter, LinkedIn, Facebook, Instagram, and YouTube) 
  • Involves writing content, creating graphics, and drafting emails in Predictive Response/Salesforce 
  • Working with volunteers, members, and business partners for testimonials, videos, blogs, etc.  
  • Updating webpage in Higher Logic platform or coordinating with Creative Director to build page template 
• Manage email calendar for association-wide and business partners messaging.  
  • Ensures best practices for timing, segments, and templates for emails going to all members and ILTAns 
  • Manage branding, tone of voice, and graphics in emails to ensure consistency 
• Create or assist with creating or editing emails for association announcements, publications, membership, digital event invites, conferences, and business partner communications. 
• Create marketing plan/strategy for event promotions for 10+ events and conferences per year 
  • Create calendar for email, social media, video, and egroup posts 
  • Coordinate branding and email templates with Creative Lead 
  • Create hashtag and other promotional assets for each event 
    • Graphics and copy for social media and email (I.e. feed posts, header images, email signatures) 
      • The overall event, sessions, speakers, attendees, sponsors, planning committee, board members, staff 
    • Pre-Conference and Post-Conference promotional videos 
    • Convince Your Boss flyers 
    • Assist with Sponsorship benefit flyers, when needed 
  • Coordinate with Education Team or speakers for promotional assets 
  • Create or assist with creating rolling PowerPoints for membership (ILTA Hubs), break times, and other needs. 
  • Create shot list for photos and videography 
  • Plan and/or create the wrap-up website with recaps, photos, testimonials, recordings, and more.  
  • Monitor social media activity and respond accordingly 
  • Work with Director of Press and Publications for video coverage, press meetings, and releases 
• Lead the production of the monthly newsletter.  
  • Includes drafting the content, working across departments and volunteer groups to gather information, editing pieces, creating the email, and sending the email 
• Work with Director of PR and Publications on voice for all social media channels (I.e., Twitter, LinkedIn, Facebook, Instagram, and YouTube).  
  • Plan, write, and create all copy and graphics for social media channels to ensure best practices in tone, scheduling, and branding. 
  • Coordinate with other departments to ensure adequate promotions of programming and announcements 
  • Community engagement and monitoring  
• Collaborate with tech team and creative lead to optimize and build website pages for promotional and storytelling opportunities 
• Collaborate with Education team to suggest proper formats of content and social media platforms   
• Collaborate with Director of Publications and Press for seasonal and annual content and announcements 
• Edit videos and podcasts  

Requirements

• Bachelor’s degree preferred, preferably in English, marketing, communications or a related field 
• A self-starter with a good-natured mindset, strong bend towards teamwork, and a desire to meet deadlines and exceed goals 
• Experience producing promotional content for the web and print, as well as other digital outlets (blogs, social, podcasts, etc.) 
• Great communicator and cross-team collaborator 
• Strong attention to detail and project management skills. This role requires balancing several initiatives simultaneously 
• Excellent writing and creative skills 
• Embody a collaborative spirit, welcome the challenge of working productively with a mix of personality types across all cross-functional teams 
• Background in law firms or corporate law departments a plus 
• Knowledge or prior experience of member associations a plus 
• Ability to coordinate between multiple teams across the organization 
• Experience with associations and member constituents preferred  
• Prefer experience with: Google Analytics, email marketing tools, Hootsuite, Twitter, Excel, and Salesforce.com (or related tools)

About ILTA

The International Legal Technology Association serves the professional needs of more than 24,000 international legal technology professionals and their organizations. Our core values—respect, commitment to members, sharing of information and promoting lifelong learning—drive all we do to support the peer-driven organization that is ILTA. | ILTA staff demonstrate excellence throughout the main areas of our organization: Membership, Education, Events, Business Partnerships, and Technology and Operations. Our focus is to achieve results for our membership and the legal technology profession at large. Much of the value we provide as an association occurs through the coordinated efforts with our global volunteer membership teams. | ILTA offers a comprehensive benefits package that includes medical, dental, vision, life insurance, long term disability options, and flexible spending accounts. In addition, there are employee-paid supplemental options, legal aid and other discounted benefits. We offer paid vacation and holidays. | All personnel actions, such as compensation and benefits will be administered in accordance with the principles of equal employment opportunity. | ... ILTA encourages the referral of qualified individuals with disabilities, veterans, women, and minorities. | ILTA Core Values - These are the beliefs and behaviors that inform everything we do as an organization: Respect our colleagues, Commit to the highest standards of professionalism, Provide unbiased and accurate information, Maintain the highest ethical standards, Nurture skills and talents to promote lifelong learning, Develop and enhance strategic relationships, Provide opportunities to celebrate volunteers and maximize their value to foster a trusted resource community, Foster diversity and inclusion throughout the ILTA community.

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