Plan and implement marketing programs or projects that support organizational marketing objectives for customer acquisitions and retention. Manage and oversee an agency relationship to assist with marketing programs and manage program/project budgets. Plan for the effective development and implementation of longer-term marketing projects, infrastructure and processes, continually evaluating program success.
Responsibilities
Develop and execute implementation plan for marketing programs or initiatives. Coordinate with internal or external partners to execute assigned programs/campaigns through the appropriate channels.
Create communication materials to support programs including new and existing offers and marketing content for specific programs; act as member of cross functional teams while working across the organization to ensure alignment and integration.
Assist in the creation and maintenance of new and existing offers and marketing content for programs.
Ensure all offers and creatives are approved by the appropriate internal and/or external departments or agencies.
Track and report program results
Required Qualifications
Bachelor's degree or equivalent required
5-7 relevant experience required.
3-5 years of marketing experience.
Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.
Excellent written and verbal communication skills.
Preferred Qualifications
Degree focus in Marketing or Communications preferred.
Financial Services experience preferred.
Creative agency experience preferred.
Ability to work with cross-functional teams.
Ability to translate complex concepts into easy-to-understand language.
Ability to think strategically.
Ability to manage multiple projects simultaneously.
About Our Company
At Ameriprise Financial, we're not just in the business of helping clients with their financial goals - we also help our advisors and employees reach their true potential by embracing an inclusive and collaborative culture. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you're motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Ameriprise Financial.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
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