Description

Position Location(s): You may be based in Falls Church, VA, DC Metro, or near any other major Astound market office

Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services—and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. 

Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success.  With us, you’ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond.

A Day in the Life of the Email Marketing Coordinator:

Core responsibilities are focused on email operations to execute various email marketing campaigns end-to-end by following established production processes. These include, but are not limited to:

• Creative development, backend set-up, scheduling, deployment, and performance analysis with limited oversight
• Attending internal stakeholder consultative meetings & taking direction from Sr. Manager, Email Marketing, on developing complete client solutions
• Gathering and/or developing creative assets, code, and testing email templates
• Building audience segments, shepherding campaigns through approval gates, deploying approved emails, and reporting on performance
• Supporting lighter weight email drops/campaigns independently or with little oversight
• Act in a support capacity for the email marketing team to facilitate effective collaboration with campaign’s internal stakeholders across the company--B2B and B2C. Help set up calls and outline call agendas
• For each assigned campaign, help gather and organize assets, know deadlines and other key dates, as well as understand campaign goals/business needs
• Actively participate in in-team planning sessions by bringing up innovative ideas and suggestions, based on Candidate’s knowledge of the modern email marketing practices, benchmarks and/or industry trends
• Following Sr. Manager’s directions, proceed to development of campaign/program assets, including building templates, segments and a campaign canvas in Eloqua, coordinating landing page development with a Web Development team, obtaining stakeholders’ approvals, and activating ready-to-launch campaigns on schedule
• Help manage and maintain Email Marketing Master Calendar and alert Sr. Manager about any audience overlaps and provide campaign development status updates, affecting drop schedule
• Know and actively use in a daily work Brand Guidelines and the Library of Email Template components. Help develop new components as appropriate
• Be aware of larger Digital Marketing initiatives and take holistic approach to campaign management, ensuring a close alignment with Integrated Digital Marketing campaigns and cohesive marketing communications across channels
• Partner with Social Media and Content Marketing & SEO teams on developing compelling email marketing communications, including email copy/messaging
• Develop email template HTML by writing code from scratch, using component code snippets, or a combination of those to ensure clean rendering across email clients
• Understand data structure and list segmentation within the email marketing platform (Relational / SQL Tables)
• Assist email marketing team members in the Eloqua database/record management; specifically, the DB clean-up practices and projects
• Measure effectiveness of email campaigns against major KPIs; prepare comprehensive reports and analysis. Present data to key stakeholders and propose future campaign optimizations, as appropriate