Baruch College???s strategic plan calls for increased visibility, branding, and recognition of the College???s academic programs, educational quality and achievements with key constituencies. The organization???s strategic communications and marketing plan is focused on building the institution???s reputation among key stakeholders, while growing its local, national, and international prominence. The Office of Communications, Marketing, and Public Affairs (OCMPA) is responsible for developing and executing this plan and ensures that the organization is presented through a unified brand presence, strategic key messages, and a consistent tone and voice.
OCMPA is responsible for the College???s brand identity and overall communications and helps manage the marketing initiatives of Baruch???s three schools (the Zicklin School of Business, the Marxe School of Public and International Affairs, and the Weissman School of Arts and Sciences). Reporting to the Director of Marketing, the Marketing Manager helps strategize and leads the execution of day-to-day marketing activities for Baruch???s three schools, as well as for other units across the College such as the president???s office, undergraduate admissions, fundraising/development, and alumni relations.
Develops integrated marketing plans with the Marketing Director to build the Baruch College brand, and to achieve the organization???s business development and enrollment goals.
Serves as project manager and client contact for implementation of marketing initiatives requested by the schools and other units across the College.
Brainstorms with clients and, in collaboration with Marketing Director, drafts and/or edits, finalizes, and proofreads content for paid and organic social, display advertising, drip campaigns, and potentially longer-form content marketing and advertorial approaches.
Works closely with the design team and social media content creator to help shape the college???s marketing messaging.
Provides strategic marketing support with a focus on building enrollment of undergraduate and graduate programs, with a heavy emphasis on utilizing digital and paid and organic social channels.
Develops marketing campaigns across all platforms; interacts with outside agencies to ensure quality and efficacy of advertising efforts.
Contributes to multimedia output, such as by drafting scripts and writing/proofing content for onscreen text in collaboration with the multimedia production team.
Ensures that Baruch brand and style guidelines are consistently applied across the College???s marketing collateral and advertising; supervises in-house design staff and external agencies to ensure consistency with Baruch and CUNY standards is maintained.
Ensures that the College???s marketing and communications are coordinated across multiple channels, such as ensuring websites and social media are integrated with existing recruitment campaigns.
Manages the maintaining the College???s central marketing systems, which include QuickBase, the project management solution, and MerlinOne, the digital asset management system (which houses still photography and videos).
Analyzes key metrics for marketing program effectiveness and offers recommendations to clients for optimizing strategies based on budget and staff resources.
Oversees logistics and develops shot sheets for photo and video shoots as needed.
Undertakes special assignments and other duties as needed at the request of the OCMPA???s senior staff.
Bachelor???s degree and six years??? related experience required.
Strong copy writing and proofreading skills are a must.
Ability to distill and position institutional messaging for a variety of platforms (digital advertising, paid and organic social, etc.) and at varying lengths depending on the platform and target audience.
Expertise and knowledge in marketing, advertising, and paid and organic social media.
Experience in managing paid and organic social media channels.
Data-driven mindset. Experience with analysis and interpretation of marketing analytics/metrics; experience with Google Analytics or other analytic tools
Proficient with Microsoft Office (Word, Excel and PowerPoint). Understands graphic production file formats and processes. Working knowledge of or some familiarity with design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) is an asset.
Excellent interpersonal, verbal, and written communications skills. Able to work independently or collaborate with a team.
Detail oriented, with the ability to juggle multiple projects for a variety of clients and meet deadlines.
Strategic, creative, and analytical thinking skills.
CUNY TITLE OVERVIEW
Manages marketing and advertising initiatives to achieve specific marketing goals.
Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals
Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers
Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs
-Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics
May supervise staff and external service providers
Performs related duties as assigned.
Higher Education Associate
COMPENSATION AND BENEFITS
$79,188 - $93,491; salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
MPORTANT NOTICE: Health Plan Coverage for Employees Hired on or after October 1, 2022 City of New York employees and employees of Participating Employers and their eligible dependents hired on or after October 1, 2022 will only be eligible to enroll in the Emblem Health HIP HMO Preferred Plan and must remain in the HIP HMO Preferred Plan for the first year (365 days) of employment.
After 365 days of employment, the employee will have the option of either remaining in the HIP HMO Preferred Plan or selecting a different health plan within 30 days before the end of the 365th day period.
If a new health plan is selected, the new plan will be effective on the 366th day.
Only after the 365th day can the employee participate in any Annual Fall Transfer Period. An employee who needs to request an exemption from the required enrollment in the HIP HMO Preferred Plan can do so by submitting a HIP HMO Opt-Out Request Form to Emblem Health. An employee, or eligible dependent, must meet certain criteria and the request must be approved by Emblem Health before the exemption is granted. The HIP HMO Opt-Out Request Form and HIP service area are available on the Emblem Health website https://www1.nyc.gov/site/olr/health/healthhome.page
HOW TO APPLY
Click on the "Apply Now" button and follow the application instructions below. Please upload a resume and cover letter.
For general assistance with your CUNYfirst application, please go to http://www2.cuny.edu/employment/system-instructions/ for information
June 8, 2023.
JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Baruch, a senior college of the City University of New York (CUNY), is located in the historic Gramercy Park/Flatiron district of Manhattan. Baruch has an extremely diverse student body of more than 18,000, many of them first-generation college students. We seek faculty and staff who thrive in multicultural academic environments and are committed to access and excellence in higher education. www.baruch.cuny.edu.
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