The Senior Communications and Marketing Specialist is responsible for all communications and marketing efforts and develops relevant policies and procedures for a high-profile and multidisciplinary department. Reporting to the News and Media Relations Director for UC Davis Health and the department CAO and Chair of Public Health Sciences, the Specialist is responsible for the development and execution of long- and short-term strategic communications plans, with projects focused on public and population health, and the development of an overall strategy for department communications. Responsible for identifying departmental communications needs, and developing and publishing the content needed for department research units, affiliated centers and the educational division. All these activities are coordinated with the related communications and marketing programs underway for the UC Davis School of Medicine, UC Davis Health, and UC Davis overall. Duties include growing the Department’s visibility, and later building a team to support the Department’s future communications needs.
Extensive experience using communication skills, both written and oral, to include preparation of written products for senior leaders use and the ability to communicate at all levels
Extensive experience creating clear, effective strategic communication plans, organizing projects and executing plans with key performance indicators
Substantial experience successfully producing effective materials and social media content.
Bachelor’s degree in journalism, communications, marketing, public relations, or equivalent education and work experience
Demonstrated skill in strategic message development, audience identification and issue- management in alignment with an organization’s institutional goals
Advanced knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications
Advanced knowledge and understanding of technical applications to personally perform technical work, including design concepts, various media and applications
Advanced skills to create, develop, and implement long and short-term strategic communication plans. Advanced skills to advise and consult on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information
Advanced knowledge and understanding of technical applications to direct staff, or personally perform technical work, including design concepts, various media, and applications. Navigating content management applications and online communications platforms
Strong political acumen and extraordinary sensitivity to the perceptions and concerns of others, with the ability to craft communications that respond to political realities and stakeholder needs
Working knowledge of AP style, with willingness to learn and integrate custom UC Davis Health style variations
UC Davis Health is improving lives and transforming health care by providing excellent patient care, conducting groundbreaking research, fostering innovative, interprofessional education, and creating dynamic, productive partnerships with the community.
At UC Davis Health, we harness the power of an entire university’s nationally-ranked resources and research to tackle the most pressing health care issues facing the world today.
Based in Sacramento, California, our academic health system is home to a nationally ranked medical center, School of Medicine and School of Nursing.
We also partner with colleagues in the nation’s best School of Veterinary Medicine, the nation’s best School of Agriculture and Environmental Sciences, one of the nation’s best Colleges of Biological Sciences and one of the nation’s best Colleges of Engineering – all from within one of the top five “Best Public Universities” in the U.S.
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