Association Forum has an exciting opportunity for a strategic leader in Marketing. This position is an integral member of Association Forum’s leadership team responsible for driving revenue through membership promotion and engagement, and leading membership experience efforts with oversight of marketing strategy, including membership attraction and engagement, and analysis.
This is a unique opportunity to join an established and respected leader in Association management. All leaders passionate about marketing targeted at member engagement and support and whose expertise includes driving revenue through market expansion and brand awareness innovations are encouraged to apply!
Success of the Director of Marketing will be measured in the following areas:
Leadership & Management
Provides strategic direction and oversight to staff, volunteer committees, and working groups to ensure program effectiveness, connecting operational performance to member outcomes.
Leads and develops a high-performing Member Experience Team, as well as internal and external marketing professionals.
Membership Development – Market expansion, revenue growth, member support
Leads development of Association Forum’s marketing to member strategy with focus on growth and engagement.
Leverages deep industry knowledge to identify optimal dues targets, membership risks, and opportunities to engage members in sponsorship and/or advocacy opportunities.
Creates and maintains a prospect database; develops plans to engage prospects and convert them to members.
Assesses member/account relationships to develop a personalized membership strategy; creates the highest value for each member organization.
Defines and achieves the Membership sales plan, revenue goals, and strategic objectives.
Leads the Membership Experience Team and efforts.
Ensures a robust and informative new member onboarding and communications plan.
Develops customized membership solutions that engage and increase participation.
Ensures integration of diversity, equity, and inclusion in membership efforts.
Collaborates with internal staff and external service providers to oversee proper delivery of all member benefits, continuously auditing benefits to ensure value.
Marketing – Presence, expansion, brand awareness
Collaborates with internal and external resources to plan, develop, and execute Association Forum’s marketing and advertising initiatives.
Owns and drives the development, implementation, and evaluation of communication strategies and marketing plans across membership, meetings, events, online learning, products, career center, and other Association Forum initiatives.
Collaborates with Association Forum leaders and the Member Experience Team to create persuasive organizational and value proposition messaging across multiple channels that attracts a broad and diverse audience to further enhance the member experience.
Innovates creative messaging and promotion of member recruitment, member experience, and member events.
Defines the brand strategy for the Forum building brand equity for specific audiences; champions internal and external brand guidelines.
Oversees the development of programs and social media campaigns to create brand awareness and recognition and generate quality leads through strategy and pricing.
Volunteer and Committee Management
Liaison to the Welcoming Environment Committee.
Supports Committee and identity based advisory groups.
For consideration, candidates must possess the following:
7-10 years related experience in an Association or non-profit environment
Certified Association Executive (CAE) or similar job specific credentials
Expert application of marketing analytic tools
Expert knowledge and use of relational database applications
Demonstrated revenue generation experience
Advance MS Office user
Experience supervising, leading, and developing staff
Volunteer management experience
Competencies required of Association Forum leaders include, but are not limited to, the following:
Individual, Team and Project Management
Personal Integrity and Professional Conduct
Association Forum is proud to be an equal opportunity employer. We realize the key to creating a company with a world class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.
Association Forum is a 501 (c)(6) organization headquartered in Chicago, known to association professionals as the association of associations. We provide services, resources, professional development, and networking opportunities to more than 1,500 businesses and charitable, civic and professional organizations The Association Forum’s 3,000+ members are the CEOs and staff professionals of national, state, and nonprofit organizations, as well as providers of goods and services to businesses in the association industry. Association Forum is an industry leader and proud to provide essential learning, compelling experiences and powerful resources that advance the professional practice of association management.
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