JOB SUMMARY

The Advisor of Regional Marketing will collaborate with peers in the Marketing and Communications to create integrated strategic marketing communications plans leveraging the expertise of the clinical program marketing teams along with communications, media relations, social and digital teams. This position will serve as the lead for hospital integration activities for Marketing and Communications. The advisor will lead projects and matrix team to accomplish the system objectives in a measurable way. This is a hybrid role with occasional in person meetings and in person events to represent OhioHealth.

• Proven success in developing and implementing effective strategic marketing plans from concept to execution is essential.
• Develop short- and long-term strategies that support system brand priorities for the clinically integrated network.
• Health system, particularly physician practice knowledge, is helpful but not mandatory.
• Highly relationship driven to support system leaders and MarComm team members for effective project management.
• The advisor is responsible for keeping apprised on the changing healthcare landscape in Ohio and across the industry.

MINIMUM QUALIFICATIONS

Education, Credentials, Licenses:

Bachelor’s Degree in Marketing, Public Relations or Business Administration. Masters is welcomed.

Kind and Length of Experience:

7+ years in marketing.  Prior experience working with regional marketing at large health systems or experience with marketing in other industries for specific communities is preferred.

SPECIALIZED KNOWLEDGE

• Demonstrated skills, knowledge, and experience in creating and implementing strategic integrated consumer and physician marketing, with a track record of successful results in a service industry, ideally healthcare.
• Effective and innovative marketing experience and skills and a strong aptitude for promotional strategies, direct marketing and other tactics optimizing volume and market share.
• Superior strategic planning, critical thinking and writing skills.
• Superb oral communication, interviewing, researching and presentation skills.
• Strong leadership abilities as both a formal and informal team leader.
• Innovative in collaboration, relationship development and problem-solving with other departments and at all management levels.
• Ability to take initiative to identify physician marketing opportunities.
• Ability to solve problems and lead a team to achieve results.
• Ability and willingness to work under pressure, meet strict timelines and budgets, and to thrive in a fast-paced environment.

DESIRED ATTRIBUTES

Critical Thinking:  Effectively analyzes problems and develops well-reasoned solutions; recognizes and validates assumptions, collects information and draws meaningful inferences.

Systems Thinking:  Understands and effectively works within OhioHealth and its partner agencies; works effectively within the constraints of the System’s formal and informal structures; does not create cost savings in his/her area of responsibility to the detriment of the System as a whole or other OhioHealth entities or departments.

Influence through matrix teams: Uses influence and relationship management to coordinate work and productivity across matrix teams within Marketing and across the system.

BEHAVIORAL AND LEADERSHIP COMPETENCIES

• Professional presence
• High integrity
• Flexible
• Solution oriented
• Positivity

 Leadership Competencies

INFORMATION SECURITY

Maintains confidentiality of log-on password(s) and security of other authentication devices (e.g., key fobs, proximity devices, etc.).
 

Ensures privacy and security of information entrusted to their care.
Uses company business assets and information resources for management-approved purposes only.
 

Adheres to all information privacy and security policies, procedures, standards, and guidelines.
Promptly reports information security incidents to the OhioHealth Information Security Officer.

RESPONSIBILITIES AND DUTIES

Marketing and Communications Execution

• Project Management: coordinates with internal team members, external agencies, writers, designers, and digital teams as appropriate.
• Works with outside agencies and marketing partners
• Liaison to agency of record for market-specific advertising.
• Ensures budgets and timelines are met.
• Ensures quality of all materials produced and superior customer service to internal business partners

Strategic Planning

• Innovative marketing strategy for hospitals and markets in conjunction with service line marketers.
• Plans, organizes, and identifies resources necessary to execute strategic marketing and communications plans to best position OhioHealth services
• Develops community marketing initiatives programs to support the clinical service lines and market priorities.
• Leads new hospital integration for Marketing and Communications
• Ensures development and stewardship of the brand for assigned areas of responsibility in coordination with system brand strategy.
• Develops or identifies metrics to measure effectiveness of marketing activities

PHYSICAL DEMANDS AND WORK ENVIRONMENT

OSHA BLOOD BORNE PATHOGEN EMPLOYEE EXPOSURE CATEGORIES (One category must be checked):

CATEGORY I: ______ Employees whose job functions involve routine or potential exposure to blood, body fluids or tissues. (Direct patient care jobs)

CATEGORY II: ______ Employees whose job functions involve no routine exposure to blood, body fluids or tissues, but employment may require performing unplanned Category I tasks. (Indirect patient care jobs, i.e., unit clerk, pastoral care, etc.)

CATEGORY III: __X____ Employees whose job functions involve no exposure to blood, body fluids or tissues, and Category I and II tasks are not a condition of employment

MINIMUM QUALIFICATIONS

Education, Credentials, Licenses:

Bachelor’s Degree in Marketing, Public Relations or Business Administration. Masters is welcomed.

Kind and Length of Experience:

7+ years in marketing.  Prior experience working with regional marketing at large health systems or experience with marketing in other industries for specific communities is preferred.

About Ohio Health

OhioHealth is a nationally recognized, innovative healthcare system delivering world-class patient care. We are a place for learning, growing and building the career – and life – you deserve. OhioHealth is many things to many people. To the patients, families and communities we serve, we are the epicenter of compassion and care, wellness and prevention. To the healthcare field, we are an award-winning model system of facilities that utilizes state-of-the art technology and breakthrough procedures to lead the advancement of the patient experience care. To our associates, we are a home for diverse and talented professionals who make a difference every day in other peoples’ lives, as well as in their own. We can supply you with the fundamentals needed for an amazing career. Here you will find an inclusive, supportive environment where we foster every aspect of your professional development; a leadership that empowers your ideas and impact on the future of healthcare; and a culture where the good work you do together with your colleagues is certain to be recognized and celebrated. Get to know OhioHealth. Find how the best in you fits with WE.

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