Reporting Structure:

The Program Manager, Marketing reports to the Director, Marketing and Strategic Messaging

Qualifications

Undergraduate degree in communications, marketing, or related field, and one to three years’ experience is preferred. Experience in a healthcare association or within the healthcare industry is a plus. Familiarity of online content standards, technologies, strategies, and tools (content management systems, email marketing platforms, and marketing automation platforms). Strong verbal and written communication skills, including effective marketing messaging and digital content. Excellent writing and proof-reading skills required. Team-oriented and ability to work collaboratively with colleagues across all Business Units, members, and all other stakeholders. Well-versed in and expertise with engagement-driven website content. Precision and accuracy are essential. Familiarity with creating graphics for digital platforms preferred. Canva, Adobe Creative Suite, including InDesign, and WordPress experience are a plus.

Key Responsibilities

• Develops marketing campaigns and strategic messaging as assigned by Director
• Contributes to digital content development and online communication efforts
• Collaborates with subject matter experts to implement and monitor targeted marketing campaigns in assigned areas
• Adapts communications content for multiple uses across platforms, identifying opportunities for cross-promotion
• Tracks key performance indicators for assigned digital marketing efforts through analytics dashboards, sharing results and metrics
• Partners with Creative Services team to develop needed graphics for marketing campaigns
• Supports special projects and campaigns within Communications

Specific Duties

• Serves as a content contributor/writer to overall marketing and digital communication strategies
• Participates in marketing meetings in assigned areas and executes action items for strategies and tactics discussed
• Reviews marketing content to ensure consistency of messaging, branding, and style across promotional efforts
• Develops content for AAO-HNS/F PowerPoint presentations for internal and external audiences
• Supports Creative Services team, when needed, by designing graphics for digital channels through established templates and standards
• Conducts staff training for Communication-related platforms
• Provides operational support to the Communications Unit, as assigned
• Other
• Serves as staff liaison to Academy committee(s), as assigned
• May participate on an internal team, either through formal assignment, or on an ad hoc basis, as assigned
• Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either orally or in writing
• Some travel may be required

Please submit your resume, cover letter and salary expectations through one of the following options (applications without this information may not be considered).

Email: Attach a Word document or copy and paste your cover letter and resume.

Mail: AAO-HNSF, 1650 Diagonal Road, VA 22314-2857 Attention: Human Resources

Fax: 1-703-683-5100

About American Academy of Otolaryngology-Head and Neck Surgery

The American Academy of Otolaryngology – Head and Neck Surgery http://www.entnet.org one of the oldest medical associations in the nation, represents around 12,000 physicians and allied health professionals who specialize in the diagnosis and treatment of disorders of the ears, nose, throat, and related structures of the head and neck. The Academy serves its members by facilitating the advancement of the science and art of medicine related to otolaryngology and by representing the specialty in governmental and socioeconomic issues. The organization’s mission is “Empowering otolaryngologist-head and neck surgeons to deliver the best patient care.”We take pride in our excellent benefits package offered to eligible employees, which includes medical, dental, and vision coverage. We also provide short and long term disability insurance, life insurance, flexible spending accounts, 403(b) retirement plan, credit union membership, five weeks of PTO, and nine holidays, compressed work schedules and flexible scheduling. We offer a business casual dress environment, free parking, commuter benefits, and walking distance to the King Street Metro. We are proud to be an equal opportunity employer.

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