Director of Enrollment Marketing and Communications
Pennsylvania State University
Location: University Park, Pennsylvania
Type: Full Time
4 Year Degree
Internal Number: 4192269
Director of Enrollment Marketing and Communications
The Pennsylvania State University is seeking innovative and accomplished candidates for the newly created position of Director of Enrollment Marketing and Communications. This senior leadership position reports directly to the Vice President for Enrollment Management (EM). Encompassing the Office of Undergraduate Admissions, the Office of the University Registrar and the Office of Student Aid, the Director will lead the development and execution of marketing and communication strategy designed to optimize, elevate and enhance institutional market position and market profiles while maintaining a mission-balanced demographic and financial mix across all 19 Penn State campuses
Specific duties and responsibilities include:
Developing and executing multi-channeled communications plans and multi-year calendars designed to help secure Penn State's preferred enrollment future by systematically and strategically building the new student pipeline; and creating a unified and consistent enrollment experience for students and families from prospect stage through the first day of class that reflects the institution's brand.
Direct, develop and implement annual strategic communications plan designed to successfully achieve enrollment goal and institutional priorities related to access and equity. Continually assess performance to ensure annual improvements in message delivery, efficiency, and consistency.
Fully leverage CRM system (Slate) to customize and personalize the recruitment experience by utilizing 3rd party data and funnel behavior to continually refine and optimize strategy and future action.
Work collaboratively with unit leaders, both inside and outside of EM unit, in creating a unified approach to include a coherent brand architecture and digital platforms.
Assume leadership role in communication projects, websites and publications that support core enrollment functions.
Lead and coach a team of 12 marketing and communications professionals within EM and collaborate with College/Campus enrollment and communications staff to advance clear, consistent messaging, stories, multimedia content and social content in support of university and divisional goals related to student quantity, quality, diversity, and success.
Serve as the expert in determining optimal modes for message delivery and develop policies, processes and procedures designed to ensure high quality content and timely delivery of information for students and their families across all communication platforms and channels.
Direct internal communications within the EM offices and key internal partners to ensure integration and alignment of efforts, timely project completion, and high quality deliverables.
Supervising the EM communications team, providing central support to individual offices, identifying communications resources to be shared, and ensuring the accuracy and consistency of communication.
Develop and maintain strong partnerships with the university's Office of Strategic Communications and other communications colleagues across campuses to encourage sharing of resources and message alignment to the targeted audiences. Support promotion and communication needs of on/off campus events to ensure brand consistency.
Education and experience:
Typically requires a Bachelor's Degree and 8 years of marketing and communications experience. Candidates will preferably have experience in enrollment management.
Desired qualifications and experience include:
Demonstrated experience defining and leading teams charged with developing and implementing enrollment marketing and communications strategies.
Demonstrated work experience in researching, planning, organizing, coordinating, and completing major cross-functional initiatives, projects or presentations.
Proven ability to learn the requirements and business needs of stakeholders to effectively manage and prioritize deliverables.
Familiarity and experience working with enrollment management model and a keen understanding and appreciation for trends and research related to admissions, financial aid, diversity and inclusion, access, affordability and student success.
Application instruction: Please submit cover letter and resume, application review will begin on June 9, 2023 and continue until the position is filled.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.
CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to http://www.police.psu.edu/clery/, which will also provide you with detail on how to request a hard copy of the Annual Security Report.
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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