This is a 0.8-time exempt position (32 hours per week). Employee to work in the office, Monday-Friday, between the hours of 9am – 5pm, with the option to work remotely up to 6.5 hours each week. Employee will be required to be on-site on Wednesdays for all-staff meetings. Benefits include paid vacation, starting at 10 days annually, 9 paid holidays, accruable personal time (PTO), free parking, option to join 401(k) retirement plan, and complimentary tickets/registration to select Paramount events.
Required Education:
4 Year Degree
The Director of Marketing is a key player in the success and growth of the Paramount Center for the Arts (PCA). This dynamic leader will oversee promotional efforts throughout the organization with a focus on building engagement and telling our story. They will have the opportunity to collaborate across departments, including performing arts, visual arts, exhibitions and community engagement and supervise a small team of marketing focused individuals.
DUTIES/RESPONSIBILITIES
Create and regularly assess the annual marketing plan for the organization
Collaborate with various department leaders (performances, visual art classes, exhibitions, gift gallery and community engagement) to coordinate marketing efforts and stay within strategic initiatives and budget
Collaborate with marketing associate to plan and manage ad campaigns (online, print, radio, social, etc.)
Manage and write copy for marketing channels including website, email, social media and print
Oversee planning, creation and completion of theatre programs and annual brochures
Create and edit copy for marketing collateral
Have a strong understanding of the organization’s finances and oversee marketing budget
Approve and track marketing expenditures to budget
Manage online reputation by monitoring and responding to online communications
Build brand awareness
Identify potential patrons and the best ways to connect with them
Analyze sales reports and work with department leaders to use that information to adjust plan
Evaluate demand for various programs and offerings and adjust marketing as needed
Research competitors and similar organizations
Supervise in-house graphic designer and marketing associate
Typical duties as required.
Apply by sending your cover letter and resumé to Bob Johnson, Executive Director, at bjohnson@paramountarts.org by June 25, 2023.
EDUCATION – Bachelor’s Degree in relevant field (e.g., marketing, business, communications or related field)
EXPERIENCE- At least three years of professional experience in marketing and promotion; work within an arts organization or nonprofit preferred.
SKILLS NEEDED
Exceptional knowledge of current marketing techniques and platforms, with an emphasis on digital and social media
Excellent written, verbal and interpersonal communication abilities
Experience leading a marketing team
Proven budget management abilities
Project management
Attention to detail
Ability to multitask and manage time
Excellent analytical skills, including reviewing data and reporting
The Paramount Center for the Arts is a multidisciplinary community arts facility located in Historic Downtown St. Cloud, Minnesota. The facility is owned by the City of St. Cloud and operated by the Paramount Center for the Arts (a 501c3 non-profit organization).
The renovated 800 seat historic Theatre (built in 1921) serves as a stage for rent by numerous community groups to perform as well as a venue for professional performances.
The mission of the Paramount Center for the Arts is to provide opportunities for artistic production, creative exploration, arts education and the enjoyment of arts and entertainment.
Our vision is that all art will change people.
The Paramount Center for the Arts will inspire through artistic excellence, transform through exploration of many different art forms, and connect one resident to another as citizen artists, who together, generate a positive impact on the culture and economy of the region.
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