Associate Director, Digital Content - Marketing & Communications, Tepper School of Business
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2019934
We are seeking an Associate Director of Digital Content! This position manages the Tepper School of Business websites and digital communication projects to drive brand growth, enhance reputation, and demonstrate thought leadership that demonstrates the school's brand position: The Intelligent Future.
This role requires expertise in strategic website content development, planning, execution, and analytics with a focus on UX and SEO standard processes. The person in this role serves as administrator for Google Analytics and Google Tag Manager properties, and implements tracking tags for advertising and agency use. They develop reporting standards and create monthly dashboards to monitor progress and improvements using Google Data Studio / Looker Studio.
Project scope includes the main Tepper School website domain, a new thought leadership microsite, research center sites, initiative sites, the digital alumni magazine, and more. Additional work could include managing videos, podcasts, infographics, and other digital content.
Critical to this role are excellent writing and copy-editing skills, keen attention to detail, customer service orientation, and the ability to remain calm under pressure in a fast-paced environment.
The person in this role works with a team of communications and marketing professionals and collaborates with leadership, academic program directors, faculty, staff, students, alumni, and external partners. They serve as the liaison to technology partners at the school and university levels.
You should demonstrate:
Excellent organizational and project management skills with the ability to manage multiple projects simultaneously
Strong interpersonal and communication skills with the ability to collaborate effectively with cross-functional teams
Flexibility, excellence, and passion are vital qualities within the Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
5+ years of experience in digital project management, website maintenance, and content creation
Proficient in web development platforms, such as Cascade or WordPress
Ability to analyze web analytics and use data to inform project strategies
Strong copywriting and editing skills
Proficient in graphic design software such as Adobe Photoshop
Bachelor's degree in digital media, communications, marketing, or professional writing
Successful Background Check
Interested in this opportunity? Apply today!
CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Staff and faculty must comply with all applicable COVID-19 mitigation requirements. Please see Minimum Requirements to Return to Campus for details regarding the university's current COVID-19 mitigation requirements.
Staff - Regular
Full Time/Part time
Please visit "Why Carnegie Mellon" to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.
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